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学生对 延世大学 提供的 Intro to International Marketing 的评价和反馈

261 个评分
76 条评论


About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....



Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.


51 - Intro to International Marketing 的 75 个评论(共 76 个)

创建者 Aristotle E G

May 18, 2016

Highly recommended!

创建者 Ms. M T K N

Apr 08, 2019

It is pretty great

创建者 Yevhen S

Feb 07, 2019

Interesting course

创建者 Adriana V E L

Jun 29, 2016


创建者 Abdul S A

Dec 19, 2019

insightful course

创建者 Sagarkumar P

Aug 07, 2017

very useful.

创建者 Gabriel A d L P

Feb 19, 2017

good course

创建者 Sejan R C

Apr 18, 2018

i love it

创建者 Diego A P G

Mar 07, 2017


创建者 JEET S

Aug 30, 2017


创建者 Taras M

Jul 08, 2017


创建者 Attigui M

Nov 13, 2018



Aug 04, 2018


创建者 effat a

Apr 28, 2016


创建者 Christine L

Mar 09, 2017

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.

创建者 Maurel

Sep 25, 2016

A very complete course, with many key words and definitions. The interview of LG are also very interesting, the last peer project is very educational. Be careful the interview of Swarosky jewel manager is to very relevant.

创建者 Paul R

Feb 17, 2016

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

创建者 Xiwen Q

Jul 13, 2016

Easy entry to international market or Asia Market. Hope you could enjoy the course!

创建者 zachary r

Oct 05, 2016

Great course for those with little knowledge of international marketing.

创建者 Jidhun M

Sep 21, 2016

The course is going good

创建者 Michele S

Apr 30, 2019

Very good course.

创建者 Gabriel G

Feb 10, 2016

Good course


Sep 23, 2018


创建者 Akshay J

Apr 30, 2016

Good content..but should also have some graded excercises

创建者 Anukriti S

Sep 14, 2016

Course can be more comprehensive.