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学生对 延世大学 提供的 Intro to International Marketing 的评价和反馈

904 个评分
218 条评论


About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....



May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


126 - Intro to International Marketing 的 150 个评论(共 220 个)

创建者 Conie M

Apr 26, 2021

The topics are well discussed.


May 12, 2021

insightful intro in marketing

创建者 Ramil N

Dec 14, 2020

It was an interesting course

创建者 E01200955-HARIDHARAN.S B

Sep 10, 2020

Nice to see help to use full

创建者 vijaya m

Sep 8, 2020

Great experience of learning

创建者 Ratin R

Jul 6, 2020

That course was really great

创建者 Aymerick A

Apr 10, 2017

Really good view of markting

创建者 Marina K

May 26, 2021

Like this course and lector

创建者 Aphinya J

Nov 8, 2020

good! i love the professor~


Oct 1, 2020

Great Learning Experience.

创建者 Benjarat P

Apr 15, 2020

This course is so amazing.

创建者 Ait k M

Nov 11, 2021

Nopi just eyes meet eyes

创建者 Vignesh.D

Nov 11, 2019

The contents are amazing

创建者 Eunice M F

Feb 13, 2021

Thank you very much.

创建者 sushil k

Jun 18, 2020

every thing was good

创建者 Victor N

Jan 28, 2022

Such a good teacher

创建者 Mahdi T C

May 4, 2018

i love this course

创建者 Aris G

May 18, 2016

Highly recommended!

创建者 Ricardas R

Jan 30, 2021

Very good teacher!

创建者 Gangone R

Jun 17, 2020

very useful course

创建者 Ms. M T K N

Apr 8, 2019

It is pretty great

创建者 Yevhen S

Feb 7, 2019

Interesting course

创建者 Adriana E

Jun 28, 2016


创建者 Zeilanni D G

Nov 11, 2020

insightful course

创建者 Abdul S A

Dec 19, 2019

insightful course