关于此课程： Personal branding is critical for today’s executive—it distinguishes you as a competent authority, of course, but it also helps you establish your own goals for continuous improvement and develop your strengths as a business leader. If you’re looking to establish yourself more effectively in a leadership role and align your actions and behaviors with how you want to be perceived, this course is for you. This course is composed of three modules about managing self, managing others, and leading efforts for change. You’ll complete a capstone project on organizational change that tests your skills in a variety of simulated situations, and you’ll receive detailed feedback about your efforts. You’ll leave with a thorough understanding of how your leadership can make an impact on your organization—and a set of sharpened skills to help you accomplish your goals. You’ll learn how to . . . • Master the art of self-management • Develop and manage your executive personal brand • Improve your executive presence online, in email and on voice mail • Become a more persuasive presenter • Use body language effectively and overcome stage fright • Manage your reputation effectively • Manage teams and foster good decision-making • Create and communicate a vision for workplace change • Build coalitions that work Most of all, you’ll learn to develop your own unique strengths—and make more meaningful, authentic connections with others.