课程信息
4.4
464 个评分
110 个审阅
专项课程

第 2 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为6 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语

您将获得的技能

CommunicationLeadershipInnovationCrisis Management
专项课程

第 2 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为6 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand....
Reading
6 个视频 (总计 32 分钟), 3 个阅读材料
Video6 个视频
Introduction to Module 13分钟
What Makes Brands Great6分钟
The Branding-You Audit9分钟
Branding-You Insight4分钟
Goals7分钟
Reading3 个阅读材料
Pre-Course Survey10分钟
Meet Your Professors10分钟
Course Grading & Logistics10分钟
2
完成时间(小时)
完成时间为 25 分钟

The Art of Leadership Storytelling Made Simple

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story....
Reading
5 个视频 (总计 25 分钟)
Video5 个视频
The Power of Storytelling5分钟
It All Starts with the Audience7分钟
The Structure of a Great Story – Visual Mind Mapping5分钟
Visual Narrative Mapping Applied4分钟
3
完成时间(小时)
完成时间为 23 分钟

Storytelling in Crisis: The Ultimate Marketing Event

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it. ...
Reading
5 个视频 (总计 23 分钟)
Video5 个视频
Crisis Response: Maximum Exposure, Minimum Delay6分钟
Critical Audiences: Know who they are and how to reach them ... in a hurry4分钟
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5分钟
Planning for the Unplanned: Know what to do ... and be ready to do it6分钟
4
完成时间(小时)
完成时间为 3 小时

Leadership Storytelling and Innovation

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization. ...
Reading
6 个视频 (总计 32 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
Leadership Storytelling and Innovation 15分钟
Innovation and Storytelling Round Table: What is innovation and the leader’s role10分钟
Innovation and Storytelling Round Table 2: Practical Examples10分钟
Leadership Storytelling and Innovation 23分钟
Conclusion of Course 2 with Dean Blount1分钟
Reading2 个阅读材料
Post-Course Survey10分钟
Optional Readings10分钟
4.4
110 个审阅Chevron Right
工作福利

25%

通过此课程获得实实在在的工作福利

热门审阅

创建者 NBJan 25th 2016

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

创建者 MFeb 8th 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

讲师

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Organizational Leadership 专项课程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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