Goals

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Skills You'll Learn

Communication, Leadership, Innovation, Crisis Management

Reviews

4.5 (1,116 ratings)

  • 5 stars
    64.87%
  • 4 stars
    24.10%
  • 3 stars
    8.51%
  • 2 stars
    1.16%
  • 1 star
    1.34%

MA

Feb 7, 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

TH

Apr 21, 2020

I really enjoyed this course. It clearly outlines the critical characteristics of a successful brand and story. This course is beneficial for everyone who wants to increase

From the lesson

Leadership Lessons From Great Brands

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

Taught By

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    Tom Collinger

    Executive Director Spiegel Research Center

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    Ernest Duplessis

    Faculty

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    Hud Englehart

    Faculty

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    Candy Lee

    Professor

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