Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
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时尚和奢侈品公司管理
博科尼大学课程信息
您将获得的技能
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
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博科尼大学
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
授课大纲 - 您将从这门课程中学到什么
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Welcome to the first week of our course! Before moving this week contents, please dedicate some time to read the About the Course section where you can find a series of useful information to approach the course the best way. The Trips&Tricks section contains some insights and best practices that Lucia Paladino (an industry expert) shared with our community. Once you have done with these introductory readings you can finally move to the first contents! This first module is dedicated to a general introduction to fashion and luxury concepts: what they imply, how they are perceived, how they differ, and what other basic ideas in this industry are.
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Welcome to module 3! The main topics here will be the complexity of product development, brand identity, stylistic identity, and the development of the collection. Remember also that at the end of this module you will find the first QUIZ (counting 40% of the final grade)! This quiz is going to test your knowledge and understanding of the first three modules. You need to listen to all video lectures and to read all the slides of the three modules carefully to successfully complete it.
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
审阅
- 5 stars76.96%
- 4 stars18.85%
- 3 stars3.05%
- 2 stars0.43%
- 1 star0.68%
来自时尚和奢侈品公司管理的热门评论
Excellent course! I learned so much about fashion and luxury. All the videos and notes are extremely interesting and useful. Anyone who is interested in this subject should go for it.
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
I learned too much in this course ... unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...\n\nanyway THANK YOU
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
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