课程信息
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专项课程

第 3 门课程(共 4 门)

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100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

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初级

初级

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

第 3 门课程(共 4 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Course Overview: An Introduction to Major and Principal Gifts

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving. ...
Reading
8 个视频 (总计 53 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
An Introduction to the Major and Principal Gift Process分钟
History of Philanthropy (Part 1)7分钟
History of Philanthropy (Part 2)6分钟
Development of a Major Gifts Program (Part 1)7分钟
Development of a Major Gifts Program (Part 2)9分钟
Motivating the Major Gift Donor (Part 1)7分钟
Motivating the Major Gift Donor (Part 2)9分钟
Reading1 个阅读材料
A Note From UC Davis10分钟
Quiz1 个练习
Module 130分钟
2
完成时间(小时)
完成时间为 3 小时

The Major and Principal Gift Process

In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization. ...
Reading
7 个视频 (总计 70 分钟), 2 个测验
Video7 个视频
Definition and Benefits of Prospect Research12分钟
How Prospect Research Works (Part 1)8分钟
How Prospect Research Works (Part 2)12分钟
Determining Prospects' Giving Capacity14分钟
Moves Management (Part 1)12分钟
Moves Management (Part 2)8分钟
Quiz1 个练习
Module 220分钟
3
完成时间(小时)
完成时间为 3 小时

Prospect Cultivation, Strategy Development and Getting the First Appointment

In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement....
Reading
7 个视频 (总计 47 分钟), 2 个测验
Video7 个视频
Opening the Door with Pre-Call Contacts (Part 1)9分钟
Opening the Door with Pre-Call Contacts (Part 2)7分钟
Objectives of an Initial Visit (Part 1)8分钟
Objectives of an Initial Visit (Part 2)6分钟
Donor Interest and Strategies (Part 1)5分钟
Donor Interest and Strategies (Part 2)8分钟
Quiz1 个练习
Module 320分钟
4
完成时间(小时)
完成时间为 5 小时

Writing the Major Gifts Proposal, Solicitation and Negotiation

In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor. ...
Reading
10 个视频 (总计 86 分钟), 2 个阅读材料, 2 个测验
Video10 个视频
Writing the Proposal - Part 110分钟
Writing the Proposal - Part 25分钟
Writing the Proposal - Part 310分钟
Writing the Proposal - Part 411分钟
The Structure of a Successful Solicitation Strategy (Part 1)10分钟
The Structure of a Successful Solicitation Strategy (Part 2)7分钟
Practice the Ask and Negotiation (Part 1)6分钟
Practice the Ask and Negotiation (Part 2)10分钟
Practice the Ask and Negotiation (Part 3)12分钟
Reading2 个阅读材料
Checklist for "The Ask"3分钟
Suggested Activity: Role Play Exercise45分钟
Quiz1 个练习
Module 420分钟

讲师

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Jason Wohlman

Associate Vice Chancellor for University Development

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Fundraising and Development 专项课程

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

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