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学生对 IE商学院 提供的 Market Research and Consumer Behavior 的评价和反馈

1,134 个评分
257 个审阅


Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...



Oct 13, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.


May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.


1 - Market Research and Consumer Behavior 的 25 个评论(共 254 个)

创建者 Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

创建者 Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

创建者 Melvin G

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

创建者 Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

创建者 Shabanova O

Dec 16, 2018

Thank you for your excellent course. It was very interesting for me

创建者 Bárbara C V

Mar 03, 2019


创建者 Vivek K

Mar 03, 2019

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

创建者 Joyleen

Mar 26, 2019

很系统 有条理 概念化

创建者 Swathi K K D

Mar 23, 2019

Good & detailed explanation of each and every concept.

创建者 Anastasiia T

Dec 24, 2018

I totally like it!

创建者 Harsh T

Dec 09, 2018

It was very insightful.

创建者 Muhammad U F

Apr 06, 2019

it's nice and the practical video is very beneficial


Feb 06, 2019

good couse

创建者 Aditi S

Feb 17, 2019


创建者 Andres R

Jul 14, 2018


创建者 Raif M M

Jul 17, 2018

Actually, the Course is Valuable and Prof. explaination is very good and Clear

I recommend it for all who need to update his knowledge and to have an excellent refrence .

Raif Moalla



创建者 Tubi O

May 07, 2018

Really informative teaching.

Ignacio Gafo was very simple in exposing a complex web of information to a first timer like myself. There was a bit of grammar issues (especially with the transcript), but in all, great course.

Thank you to everybody that made it possible.

创建者 Reynaldo V

Oct 05, 2017

This was an information-packed course.

创建者 Harsh G

Jan 16, 2018

Excellent course!

创建者 Raphael d S

Apr 05, 2018

The course was very useful to understand the behavior of the consumer and how we should conduct market research to launch new products or improve sales of existing products

创建者 muthu k

Feb 01, 2018








创建者 Sabrina G

Jul 06, 2017

Many information and a good basic!

创建者 foudia r

Jun 22, 2018


创建者 Nhat Q L

Sep 10, 2017

nice course

创建者 Lasha T

Mar 03, 2018

great course