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学生对 IE商学院 提供的 Market Research and Consumer Behavior 的评价和反馈

914 个评分
202 个审阅


Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...



May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.


Aug 17, 2018

The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.


1 - Market Research and Consumer Behavior 的 25 个评论(共 214 个)

创建者 Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

创建者 Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

创建者 Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.


Jul 19, 2019

The course has deep insight on how to understand and measure consumer attitudes in response to different products.

创建者 Andrew A T

Jul 17, 2019

Still on week 1 but I'm very excited about the insights in the consumer thought process already.

创建者 Nehal S

Jul 15, 2019


创建者 Bichoy F F

Jul 07, 2019

It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.

创建者 Marike B

Jul 05, 2019

Great course!

Very informative!

创建者 Arturo A P

Jun 30, 2019

The course is terrible, no clear ideas, bad pronunciation and the title sometimes do not have a clear timeline or relevance between videos

创建者 Derek D K

Jun 30, 2019

Simple, quick and effective. This gave me a kickstart in finishing MOOC courses

创建者 Satheesh

Jun 29, 2019



Jun 25, 2019

KUDDOS to the minds behind this and the instructors.

创建者 Emrah A

Jun 20, 2019

Great teaching method to teach. He gives easy to understand examples.

创建者 Surya N

Jun 18, 2019

Great Course with excellent explanation.

It looks like very basic course for 1st and 2nd weeks. But you will be learning the deep stuff as we go on through course

创建者 Mihaela N Y

Jun 17, 2019

It's a great course for a begginer! Many concepts are new to me so it's good to reinforce with some side lectures.

创建者 Shwetashree V

Jun 14, 2019


创建者 Manuel A R S

Jun 13, 2019

Muy práctico.

创建者 Yousef R M A

Jun 10, 2019

Amazing way to learn something new..and special thanks to Coursera

创建者 Aviral S

Jun 07, 2019

It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.

创建者 Samuel J S C

Jun 02, 2019

Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.

创建者 Mohamed a a m

Jun 01, 2019

Geart course

创建者 Gautham G

May 30, 2019

The positives about this course: The PDFs that are attached as a part of this course. Wonderful material. Learnt the most from them. They spurred my interest and gave me lots to google about.

The negatives about this course: The instructor. I have had good teachers whose each word is irreplaceable when they are teaching a concept. This instructor is not so. The way he phrases certain sentences changes the meaning of the sentence and at times come out as the opposite of the intended meaning. Not impressed with the level of detail covered in the videos. Superficial knowledge.

创建者 Nivethitha P

May 26, 2019

was satisfied with the content related to consumer behaviour part, but the market research part needs more elaborate explanation and examples. overall its an ok introductory course but the practical takeaway in this course is very low.

创建者 Yogesh P

May 10, 2019

Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much

创建者 Rohail k

May 09, 2019

This course was really informative and a good source for learning