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Market Research and Consumer Behavior, IE商学院

4.2
898 个评分
198 个审阅

课程信息

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

创建者 MG

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

创建者 DP

Aug 17, 2018

The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.

筛选依据:

194 个审阅

创建者 Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

创建者 Ankur Bajaj

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

创建者 Jagadhambal Chandran

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

创建者 Yogesh Prajapati

May 10, 2019

Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much

创建者 Rohail khokhar

May 09, 2019

This course was really informative and a good source for learning

创建者 PUTTA JEEVAN REDDY

May 09, 2019

good

创建者 MASSIMILIANO MALLONI

May 06, 2019

At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)

创建者 Yousef Al-Nazer

Apr 25, 2019

Great Course

创建者 oritsetsaye toritseju ogbitse

Apr 21, 2019

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

创建者 Astrid Reissa Pribadi

Apr 21, 2019

I'm a complete beginner in Market Research and this course helped me significantly!