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Marketing in an Analog World, 伊利诺伊大学香槟分校

4.7
320 个评分
54 个审阅

课程信息

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

热门审阅

创建者 TJ

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

创建者 CS

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

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51 个审阅

创建者 Omar Said Orantes Gómez

Mar 20, 2019

I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.

创建者 Arjun Bhugra

Feb 15, 2019

I loved how this course was the most engaging of all. The lecturer used innovative ways to capture my attention like showing the adults colouring a book and him smashing a tomato to get a concept across. This was a particularly fun course that constantly kept me engaged. University of Illinois should make more of its courses as captivating and engaging as this one.

创建者 Lin Du

Feb 09, 2019

The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!

创建者 Mehrdad khodadady

Jan 21, 2019

thank you so much from all people who worked hard to create.this nice course

God bless

创建者 Frank Stinga

Jan 15, 2019

The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.

创建者 Ahmed Magdy Abd EL Meniem Mahmoud

Dec 25, 2018

nice course

创建者 ayman m f elsentresy

Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

创建者 Antony Joseph Lewis

Dec 15, 2018

Excellent course!!

创建者 Jennifer Nybo-Byrd

Nov 15, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

创建者 Carlos Santos

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.