课程信息

184,932 次近期查看

学生职业成果

38%

完成这些课程后已开始新的职业生涯

36%

通过此课程获得实实在在的工作福利

12%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

第 2 门课程(共 7 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

学生职业成果

38%

完成这些课程后已开始新的职业生涯

36%

通过此课程获得实实在在的工作福利

12%

加薪或升职

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

第 2 门课程(共 7 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为13 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(10,976 个评分)Info
1

1

完成时间为 5 小时

Course Overview and Digital Influence on Marketing

完成时间为 5 小时
4 个视频 (总计 28 分钟), 8 个阅读材料, 4 个测验
4 个视频
About Prof Kevin Hartman3分钟
Lesson 1: The Day The Geeks Took Over, Part 16分钟
Lesson 1: The Day The Geeks Took Over, Part 210分钟
8 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
About the Rubric for Peer Assessment10分钟
Glossary10分钟
Brand Descriptions10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
3 个练习
Orientation Quiz30分钟
Lesson 1 Practice Quiz30分钟
Module 1 Quiz30分钟
2

2

完成时间为 4 小时

Basics of Web Analytics

完成时间为 4 小时
4 个视频 (总计 33 分钟), 2 个阅读材料, 4 个测验
4 个视频
Lesson 2: The Basics Of Web Analytics, Part 212分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 16分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 27分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
3 个练习
Lesson 2 Practice Quiz30分钟
Lesson 3 Practice Quiz30分钟
Module 2 Quiz30分钟
3

3

完成时间为 4 小时

Basic Analytics Techniques and the Data

完成时间为 4 小时
4 个视频 (总计 36 分钟), 2 个阅读材料, 4 个测验
4 个视频
Lesson 4: Where It All Begins, Part 29分钟
Lesson 5: The Consumer–Brand Relationship, Part 17分钟
Lesson 5: The Consumer–Brand Relationship, Part 213分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
3 个练习
Lesson 4 Practice Quiz30分钟
Lesson 5 Practice Quiz30分钟
Module 3 Quiz30分钟
4

4

完成时间为 3 小时

Promise and Pitfalls of Digital Data

完成时间为 3 小时
4 个视频 (总计 30 分钟), 2 个阅读材料, 4 个测验
4 个视频
Lesson 6: Data, Data, Everywhere, Part 27分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29分钟
2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
3 个练习
Lesson 6 Practice Quiz30分钟
Lesson 7 Practice Quiz30分钟
Module 4 Quiz30分钟
4.5
672 条评论Chevron Right

来自??????????????????????的热门评论

创建者 VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

创建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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立即开始攻读硕士学位

此 课程 隶属于 ?????????? 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 ????? 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
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