课程信息
4.5
2,165 个评分
459 个审阅
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
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Course 2 of 7 in the

Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:4 weeks of study, 8-10 hours/week

完成时间大约为14 小时
Comment Dots

English

字幕:English

您将获得的技能

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Stacks

Course 2 of 7 in the

Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:4 weeks of study, 8-10 hours/week

完成时间大约为14 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 5 小时

Course Overview and Digital Influence on Marketing

In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model....
Reading
4 个视频(共 28 分钟), 9 个阅读材料, 4 个测验
Video4 个视频
About Prof Kevin Hartman3分钟
Lesson 1: The Day The Geeks Took Over, Part 16分钟
Lesson 1: The Day The Geeks Took Over, Part 210分钟
Reading9 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
About the Rubric for Peer Assessment10分钟
Glossary10分钟
Brand Descriptions10分钟
Social Media10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
Quiz3 个练习
Orientation Quiz10分钟
Lesson 1 Practice Quiz4分钟
Module 1 Quiz20分钟

2

章节
Clock
完成时间为 3 小时

Basics of Web Analytics

In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems....
Reading
4 个视频(共 33 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 2: The Basics Of Web Analytics, Part 212分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 16分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 27分钟
Reading2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Quiz3 个练习
Lesson 2 Practice Quiz4分钟
Lesson 3 Practice Quiz4分钟
Module 2 Quiz20分钟

3

章节
Clock
完成时间为 3 小时

Basic Analytics Techniques and the Data

In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions....
Reading
4 个视频(共 36 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 4: Where It All Begins, Part 29分钟
Lesson 5: The Consumer–Brand Relationship, Part 17分钟
Lesson 5: The Consumer–Brand Relationship, Part 213分钟
Reading2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Quiz3 个练习
Lesson 4 Practice Quiz4分钟
Lesson 5 Practice Quiz4分钟
Module 3 Quiz20分钟

4

章节
Clock
完成时间为 3 小时

Promise and Pitfalls of Digital Data

In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges....
Reading
4 个视频(共 30 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 6: Data, Data, Everywhere, Part 27分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29分钟
Reading2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Quiz3 个练习
Lesson 6 Practice Quiz4分钟
Lesson 7 Practice Quiz4分钟
Module 4 Quiz20分钟
4.5
Direction Signs

25%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

11%

加薪或升职

热门审阅

创建者 VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

创建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

讲师

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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