课程信息
4.5
2,229 个评分
470 个审阅
专项课程

Course 2 of 7 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 8-10 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
专项课程

Course 2 of 7 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 8-10 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 5 小时

Course Overview and Digital Influence on Marketing

In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model....
Reading
4 个视频 (总计 28 分钟), 9 个阅读材料, 4 个测验
Video4 个视频
About Prof Kevin Hartman3分钟
Lesson 1: The Day The Geeks Took Over, Part 16分钟
Lesson 1: The Day The Geeks Took Over, Part 210分钟
Reading9 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
About the Rubric for Peer Assessment10分钟
Glossary10分钟
Brand Descriptions10分钟
Social Media10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
Quiz3 个练习
Orientation Quiz10分钟
Lesson 1 Practice Quiz4分钟
Module 1 Quiz20分钟
2
完成时间(小时)
完成时间为 3 小时

Basics of Web Analytics

In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems....
Reading
4 个视频 (总计 33 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 2: The Basics Of Web Analytics, Part 212分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 16分钟
Lesson 3: An Introduction To Web Analytics Tools, Part 27分钟
Reading2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Quiz3 个练习
Lesson 2 Practice Quiz4分钟
Lesson 3 Practice Quiz4分钟
Module 2 Quiz20分钟
3
完成时间(小时)
完成时间为 3 小时

Basic Analytics Techniques and the Data

In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions....
Reading
4 个视频 (总计 36 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 4: Where It All Begins, Part 29分钟
Lesson 5: The Consumer–Brand Relationship, Part 17分钟
Lesson 5: The Consumer–Brand Relationship, Part 213分钟
Reading2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Quiz3 个练习
Lesson 4 Practice Quiz4分钟
Lesson 5 Practice Quiz4分钟
Module 3 Quiz20分钟
4
完成时间(小时)
完成时间为 3 小时

Promise and Pitfalls of Digital Data

In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges....
Reading
4 个视频 (总计 30 分钟), 2 个阅读材料, 4 个测验
Video4 个视频
Lesson 6: Data, Data, Everywhere, Part 27分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15分钟
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29分钟
Reading2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Quiz3 个练习
Lesson 6 Practice Quiz4分钟
Lesson 7 Practice Quiz4分钟
Module 4 Quiz20分钟
4.5
470 个审阅Chevron Right
职业方向

25%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

11%

加薪或升职

热门审阅

创建者 VBApr 17th 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

创建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

讲师

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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