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学生对 元信息 提供的 Marketing Analytics Foundation 的评价和反馈

859 个评分


This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....



Jul 10, 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.


Nov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.


101 - Marketing Analytics Foundation 的 125 个评论(共 214 个)

创建者 Mona S

Jul 13, 2022

the explanation was simple and easy to understand


Apr 10, 2022



创建者 Özkan Ş

Jun 9, 2022

very useful, learned lots of basic principles..

创建者 Henry B

Dec 17, 2021

Excellent course! Well-curated. Well-delivered.


Jan 21, 2022

Great learning experience through this course.

创建者 Troy N

Dec 30, 2021

This was a great introduction to this program.

创建者 Danish I

Mar 7, 2022

Good introduction course on digital marketing

创建者 Abdul W

Jan 3, 2022

A​mazing way of expressing related material

创建者 Mohamed A K

Apr 14, 2022

Easy to comprehend and practical examples

创建者 Patricia M

Jul 18, 2022

It 's super helpfull. I really loved it!

创建者 min c

Nov 23, 2021

Great insights from a awesome teacher.

创建者 Juan B C

May 13, 2022

Really good and gives a good Overview

创建者 Stephen O T

May 12, 2022

v​ery wonderful experience and useful

创建者 Pyi M T

Feb 24, 2022

Nice course, but needs solid example.

创建者 Amer P

Jan 27, 2022

- easy to use and highly interactive.

创建者 Melanie J

Jul 13, 2022

Very helpful and easy to understand.

创建者 Md S H

Dec 1, 2021

wonderful course. so i m very happy

创建者 Fares O M

Dec 3, 2021

that was helpful thank you so much

创建者 Carlota Z

Aug 9, 2022

Great course, easy to understand.

创建者 Carolina A M

Mar 29, 2022

it was excellent!!! Many thanks!

创建者 ashiru s

Mar 12, 2022

good course, i'll surely proceed

创建者 Enrique A M

Dec 28, 2021

Thanks Coursera, Thanks Facebook

创建者 Remunalila E

Aug 8, 2022

G​reat Coruse HIghly Reccomend!

创建者 D R W

Jun 30, 2022

Thank you so much for help ...!

创建者 mohamed f

Mar 13, 2022

thanks alot i have learned many