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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, University of Illinois at Urbana-Champaign

2,235 个评分
472 个审阅


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


创建者 VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

创建者 OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


457 个审阅

创建者 Li Tuo Kobe

Dec 16, 2018

The knowledge is quite generic, no in-depth view.


Dec 16, 2018

I learn a lot, and I love it! :)

创建者 vinodkumar

Dec 07, 2018

It just give the overview and basic knowledge about analytics.

创建者 David Gelabert

Dec 03, 2018

Great theoretical background to Digital Marketing Analytics, especially enjoyed learning frameworks to structure data analysis to understand consumer behaviour. Highly recommended.

创建者 Ahmed Mohamed Mostafa

Nov 25, 2018

good content but needs to be updated

创建者 Shaun Wewege

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

创建者 Mehrdad khodadady

Nov 16, 2018

thanks for this useful course

创建者 Priya Verma

Nov 14, 2018

The examples were old from 2018 perspective. The information shared from Less 4 till Lesson 7 is getting outdated. You may want to update the websites, tools discussed in that session.

创建者 Ahmed Magdy Abd EL Meniem Mahmoud

Nov 09, 2018

good course

创建者 Rajat Panghal

Nov 08, 2018

A great knowledgeable course