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市场营销专业人士所需的数字分析:理论市场分析, 伊利诺伊大学香槟分校

2,330 个评分
491 个审阅


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


创建者 VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

创建者 OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


476 个审阅

创建者 Fereydoon Ghanbarnejadmahabadi

Feb 20, 2019

As it has said in the course, there is not any technical stuff here.

I personally enjoyed it because of the new material I learned about marketing, analytics and research.

Take the other analytics course for better insight.

创建者 Menashe Ross

Feb 17, 2019

Great course. Gives one true insight in to marketing analytics. Highly recommend this course for anyone at any level that has interest in this field of industry.


Feb 17, 2019

Thank you for the opportunity to support me economically to complete this course. Thank you Coursera, Thank you University of Illinois. Thank you, because in my country you do not have this quality, nor the opportunity to study. Thank you.

创建者 Pradeep Kalwani

Feb 14, 2019

Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)

创建者 Anuj Gupta

Feb 11, 2019

Very Informative Course.

创建者 Shridevi Jalli

Feb 09, 2019

It's great course which gives fundamental concepts on Digital Analytics for Marketing . Online course is interesting and I enjoyed learning it.


Feb 07, 2019

great course i love it

创建者 Uchenna Ogbonna

Feb 06, 2019

Awesome and detailed course.

创建者 Anthony Shaw

Jan 31, 2019

Love the course lots of great information

创建者 Albany Cordova

Jan 23, 2019