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返回到 市场营销专业人士所需的数字分析:理论市场分析

学生对 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的评价和反馈

4.5
3,986 个评分
951 条评论

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

251 - 市场营销专业人士所需的数字分析:理论市场分析 的 275 个评论(共 934 个)

创建者 Golam M M A

Jun 10, 2020

Great course. Looking forward to the practical part of the theories in the next course.

创建者 ANLIN B D

Jun 05, 2020

I was able to learn how to collect data from different sources and how to analyze them.

创建者 Gustavo D L

Apr 09, 2020

great course. Data analytics is one of the most crucial aspects of marketing in general

创建者 AMAN S C

May 12, 2020

excellent faculty and thanks to couresra for providing seamless experience of learning

创建者 Adnan H

Jun 25, 2017

professor is excellent, present material in an easy to understand and engaging manner

创建者 NEELKANTH M

Jun 20, 2020

Its and Amazing Course , i recommend everyone in a digital field to take this course

创建者 Podshivalova I

Jun 15, 2020

Very structured information, a lot of interesting cases and very useful information.

创建者 Joshua Y

Sep 24, 2016

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.

创建者 SATHYANARAYANAN S

Nov 29, 2016

The course provided latest conceptual understanding of Digital Marketing Analytics.

创建者 Valeriia S

Dec 31, 2019

I found it very informative and good for some who starts from 0 level on marketing

创建者 Olga N

Jan 22, 2017

I learned a lot during this course. I loved the way it is organized and presented.

创建者 Mohan S

Oct 09, 2015

Very nice course if we need to have some basic understanding of digital marketing.

创建者 Ashish p

Feb 07, 2020

I learnt a lot about digital analytics for marketing with the help of this course

创建者 Orlando C

May 12, 2017

Loved it! Great resources to follow up on, awesome articles and helpful students.

创建者 Neha L

Oct 28, 2016

It is an amazing course that teaches all the digital concepts in a very easy way.

创建者 Aman P S

Nov 06, 2019

Thanks a ton for the great insights! I had a lot of fun while doing this course!

创建者 Waaris K

Jun 15, 2020

all the theoretical topics covered related to web analytics were very valuable.

创建者 Miloni R

Oct 31, 2019

This course has helped me understand the fundamentals and enhance my knowledge.

创建者 Sohaib U

Aug 21, 2020

Great theoretical intro to the wonderful, daunting world of Digital Analytics.

创建者 Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

创建者 João C

Jun 22, 2016

Very special, good insight and directions to grap digital analysis subjects.

创建者 Cesar R

Mar 04, 2016

This course holds the basis for all web analytics. A must for every marketer

创建者 Tania K

Sep 21, 2015

Digital analytics for marketing professionals: marketing analytics in theory

创建者 Enoch D A

Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

创建者 Emperatriz O

Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.