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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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826 - 850 of 1,135 Reviews for Digital Marketing Analytics in Theory

By David N

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Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

By Alexander Z

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Sep 18, 2018

Good content, however I found this course abit too theoretical, would be great to have more real life case studies and practical application of different tools? analytic techniques and metrics.

By Siddharth C

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Sep 23, 2020

Base content is good

Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common

By Deleted A

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Oct 30, 2020

really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it

By Jesus R M L

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Jul 24, 2017

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Los cursos son bastante buenos , pero son difíciles para los que no vive en EEUU, dado que nuestra tecnología no es la mas avanzada y se dificulta cumplir con los objetivos de evaluacion

By Aera V

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Nov 8, 2021

I looove the course! Though there were some mistakes in the powerpoint and in the practice quiz (they were repeated or talks about a different topic) at the very end but that's alright!

By Cristopher W

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Jul 15, 2016

very cool stuff, although the content could be a bit more compressed for this course and the next, I have the feeling that there are many redundancies and stuff that comes more than once

By Salma R

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Sep 2, 2020

A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.

By Mai Q

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Jan 8, 2019

Some of the case study is a bit long time back, still helpful but maybe it will be more effective to read recent theories and articles and researches. Thank you for this great platform.

By Hesham S

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Aug 28, 2019

Very valuable knowledge about digital marketing analytics and web analytics taught during this course, however some of the supplemental reading materials requires premium subscription

By Bernhard S

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Oct 30, 2015

Good introduction into the material. It's great how rating other students' writeups helps you penetrate the material yourself, especially since there are no right or wrong answers.

By Sameeya R

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Dec 17, 2019

Great information in this course. Excited to learn these tools in practice. Some of the links and materials given are a little outdated or unavailable which needs to be rectified.

By Heather P

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Feb 23, 2016

If you have slightly dabbled in the digital marketing space, you have probably come across what you will learn in this class. But overall, it was a very good beginner course.

By Alexander T

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Dec 11, 2017

Overall, good course. I liked the first part of the series more though. It would be greate if there were more lectures in this course. It feels somewhat short at the moment.

By Rohit J

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Jun 6, 2020

The course lays an excellent foundation if you are just starting your journey in analytics. I feel it could have included some case studies to explain few of the concepts.

By Danielle L (

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Aug 3, 2019

Great Course! Great Knowledgeable Professor. Amazing way the course material was presented. So glad I decided to enroll. I learned so much.I highly recommend this course.

By Elsa V

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Aug 17, 2020

I enjoyed this course. I liked the professor's teaching style that provided a summary at the end of every video, but to me, the course content is not very rich.

By Sumair B

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Sep 13, 2019

The course provides adequate understanding of ZMOT and consumer's thought process in making purchase decisions through CDJ. Thanks to Professor Kevin Hartman

By Anthony B

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Oct 28, 2019

Good course. Some of the material is outdated, but that's how fast advertising and marketing changes. Recommended to take if you're curious about analytics.

By Muhammad W M

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Jan 27, 2020

Happy to have completed this certification which builds on the theory and foundations of #marketing #analytics and focuses on the use of data in marketing.

By Alison Z

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Jul 2, 2019

good course to basic concepts and methodology in digital marketing area. could be better if lecture can introduce some samples to illustrate the approaches

By Daniel A

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Jul 10, 2017

The course is interesting, but many of the sources of information are more than 3 or 4 years old, which is quite a lot when it comes to digital marketing.

By Steffen M

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Feb 15, 2021

A good introduction, but a bit superficial. I would have expected a few examples for specific analysis results. Maybe this will come in the other course.

By Md A R S

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Aug 6, 2020

As a digital marketer, I always ignored the Digital Analytics part but now I think it's a nice thing.

I really enjoyed the lessons.

Thanks, Kevin Hartman

By Sergei S

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Sep 18, 2015

Great course. Sometime too easy, sometime a little bit boring. Actuality of recommended reading (Web Analytics Demystified, 2004) is under question IMO.