The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars63.91%
- 4 stars22.38%
- 3 stars7.57%
- 2 stars3.41%
- 1 star2.70%
来自DIGITAL MEDIA AND MARKETING PRINCIPLES的热门评论
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
First I'd like to thank Mr. Mike Yao for making interesting digital course. Really enjoyed every minute of it. Learned many new skills in this sphere. Highly recommend!
This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step
关于 数字化营销 专项课程
Master strategic marketing concepts and tools to address brand communication in a digital world.