课程信息
4.1
1,170 个评分
249 个审阅
专项课程

第 4 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 8-10 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Mobile MarketingSocial MediaDigital MarketingMarketing Channel
专项课程

第 4 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 8-10 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Course Overview and Principles and Concepts

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course....
Reading
9 个视频 (总计 53 分钟), 9 个阅读材料, 2 个测验
Video9 个视频
1-1 Understanding Marketing as Communication5分钟
1-2 Marketing Communication Functions and Challenges5分钟
1-3 The Media and Mediums of Marketing Communication2分钟
1-4 Evolution of Marketing Media2分钟
1-5 Marketing Communication Using Traditional Media Channels2分钟
1-6 Advantages and Disadvantages of Mass Marketing Communication3分钟
Interview: Jan Slater - Chief Marketing Officer24分钟
Like this course? Learn more with the iMBA! (optional)1分钟
Reading9 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
About the Rubric for Peer Assessment10分钟
Social Media10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview10分钟
Module 1 Readings30分钟
Quiz2 个练习
Orientation Quiz10分钟
Module 1 Quiz20分钟
2
完成时间(小时)
完成时间为 4 小时

The Changing Landscape

In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific. ...
Reading
5 个视频 (总计 47 分钟), 2 个阅读材料, 2 个测验
Video5 个视频
2-2 The Impacts of Digital Media on Human Communication9分钟
2-3 Defining Features of Digital Media Technologies5分钟
2-4 The Impacts of Digital Media on Marketing Communication7分钟
Interview: The Trade Desk19分钟
Reading2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings30分钟
Quiz1 个练习
Module 2 Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

Core Strategies

In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing. ...
Reading
4 个视频 (总计 49 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
3-2 Overview of Search Marketing12分钟
3-3 Overview of Social Media Marketing13分钟
Michelle Stenger - Illinois Athletics16分钟
Reading2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings
Quiz1 个练习
Module 3 Quiz20分钟
4
完成时间(小时)
完成时间为 5 小时

Growing Trends and New Frontiers

In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies....
Reading
7 个视频 (总计 55 分钟), 2 个阅读材料, 2 个测验
Video7 个视频
4-2 Content Marketing Part 27分钟
4-3 Mobile Marketing Part 110分钟
4-4 Mobile Marketing Part 215分钟
4-5 Out-of-Home (OOH) Marketing5分钟
4-6 Direct Marketing in the Digital Era3分钟
4-7 New Frontiers in Digital Marketing Communication5分钟
Reading2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings
Quiz1 个练习
Module 4 Quiz26分钟
4.1
249 个审阅Chevron Right
职业方向

43%

完成这些课程后已开始新的职业生涯
工作福利

40%

通过此课程获得实实在在的工作福利
职业晋升

20%

加薪或升职

热门审阅

创建者 LMAug 30th 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

创建者 BMOct 23rd 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

讲师

Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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