2-4 The Impacts of Digital Media on Marketing Communication

From the course by University of Illinois at Urbana-Champaign
Digital Marketing Channels: The Landscape
896 ratings
University of Illinois at Urbana-Champaign
896 ratings
Course 4 of 7 in the Specialization Digital Marketing
From the lesson
The Changing Landscape
In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific.

Meet the Instructors

  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising