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学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

4.2
1,509 个评分
318 个审阅

课程概述

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

热门审阅

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - Digital Media and Marketing Principles 的 200 个评论(共 308 个)

创建者 Michael T

Sep 22, 2017

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.

创建者 Jennifer R

May 01, 2017

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.

创建者 Greg

Oct 18, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

创建者 Omar T G

Sep 26, 2016

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

创建者 James T S

Aug 21, 2015

Great course, Thank you!

创建者 Christian B

Nov 22, 2015

Great overview and tips!

创建者 Reber E J

Feb 26, 2018

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

创建者 Jaime R

Nov 27, 2015

Very interesting stuff

创建者 Daniel A

Oct 08, 2017

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

创建者 Nikolas P

Aug 03, 2016

Pretty good course

创建者 Michel R

Jun 19, 2017

Great course with updated and relevant topics.

创建者 Vitor J d O

Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

创建者 Roshen S

May 22, 2016

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

创建者 Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

创建者 nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

创建者 Fadel

Sep 22, 2016

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

创建者 Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

创建者 Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

创建者 Gustavo S d S

Dec 11, 2016

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

创建者 Sutanu K

Jan 27, 2017

need more video oriented lecture.

创建者 Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

创建者 Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

创建者 ranju K

Mar 23, 2018

good course

创建者 Ritesh K

Feb 25, 2018

Good course

创建者 Ivan A

Jun 17, 2018

Good course, very instructive.