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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,833 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SD

Jul 19, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.

Very much enjoyed the easy of teacher.

Thanks for the information and I am putting it into works as we speak.

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

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526 - 550 of 671 Reviews for Digital Media and Marketing Principles

By Muskan R

•

Jun 7, 2020

great and insightful

By R S

•

Aug 29, 2020

It was really Good.

By Ahmed Z

•

Apr 2, 2016

A wonderful course.

By Nikhil G S

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Nov 7, 2020

very good lectures

By Lisseth M

•

Mar 2, 2019

Interesting course

By Nikolas P

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Aug 3, 2016

Pretty good course

By Natasha S

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May 18, 2022

was very helpful

By UJJAWAL P

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Sep 22, 2021

Nice but lengthy

By Alfredo A

•

Jul 20, 2019

Very good course

By LeAnn S

•

Sep 23, 2019

Great course!

By Eeshaa N S

•

May 30, 2018

Great course!

By Olga I

•

Jun 6, 2020

good program

By Saloni S

•

May 6, 2020

good overall

By Tobias P

•

Apr 11, 2022

toller Kurs

By Raj

•

Oct 27, 2019

Nice course

By Dr. R K

•

Mar 23, 2018

good course

By Ritesh K

•

Feb 25, 2018

Good course

By Andrea X V A

•

Aug 24, 2022

very good

By Ahmed S M A

•

May 23, 2018

very good

By Ngo T X

•

Jun 18, 2023

Good

By SUNITHA M

•

Jul 26, 2021

good

By Muhammad S A

•

Oct 5, 2020

good

By Tom B

•

Dec 19, 2016

The Instructor is excellent and easy to follow. The readings were rich with information. The subject matter is very good, the quizzes reinforce the information instructed, and the testing is sufficient.

I would rate the course a 4.5 with the exception of the Peer Review portion. The staff does not enforce the Rubric Instructions for the Peer Review(at least my experience).

Most reviews do not critique, offer constructive criticism, and in some cases I am confident, the answers were not even read. I would like to know why a score was felt appropriate... if I received a 10, what worked so well? If the score was a 7, what can I do, in your opinion, to improve the answer? The overwhelming majority of reviews were simply "very good", "excellent", and "nice job". These answers do not fulfill the rules outlined at the start of each course and I believe students not completing the Review properly should have their grades reduced or listed as incomplete.

By Marcos M

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Jan 14, 2017

The content is good but I see some space for improvements in the structure and delivery. I would like to just give positive feedback: 1) the videos and power point slides are broken in too small parts. Each movie/power point starts with the same advertisement and music and it is taking time and attention. Suggestion is to reduce the nr. of videos/presentation to just one or two. 2) for some reason the teacher is looking for my "rigth side behind my shoulders" and not "to my eyes". I guess there is a small mistake on the camera positioning. It results in loosing the eye contact. 3) There is no "call to" go to forum for open discussion. There are no suggestions to topics to be discussed as well. All the forum sessions are empty. The course shall ask comments on the forum like the other courses do. Apart of that small issues, overall the content is quite important and the instructor is good.

By Ann M

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Apr 24, 2019

Overall the content was good and useful and I enjoyed it. However, I felt the format the professor had the course in was more daunting and less concise than previous lecturers. Having a series of lectures ranging from 3 minutes to 20 minutes and links that you can't click on within the lecture made it distracting and not as user friendly. I think if there were possibly two lectures per week with ALL of the information and incorporating video examples into the lecture it would be more of a pleasant experience. Watching a three minute video then clicking next and going into a 5 minute video and then a 15 minute video is a bit of a nuisance. I've taken many online classes and this is the only thing that I find very irritating.