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学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

2,381 个评分
564 条评论


The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment


126 - Digital Media and Marketing Principles 的 150 个评论(共 550 个)

创建者 Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

创建者 Volha P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!

创建者 Magda G C V

Sep 26, 2019

Useful and up to date information. Interviews to companies are very valuable.

创建者 Mohamed B

Aug 18, 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

创建者 Eman E B

Apr 19, 2016

Thanks for a great introduction for more understanding the various channels

创建者 Shivam S

Nov 12, 2020

the course is good but verification process is bad I am trying from 2 days

创建者 Warren L

Sep 25, 2019

Great course! Looking forward to doing the next one in the specialisation.

创建者 Ayush P

Dec 29, 2020

Awesome course. Very good examples and references. Thank you very much :)

创建者 Lai F C

Nov 26, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

创建者 Aman J

Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material

创建者 RORY C

Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

创建者 Alexandre R

Aug 19, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.


Feb 25, 2020

Entire course is well designed & planned in a very systematic order.

创建者 Edwin L C K

Jun 24, 2020

very good introduction and fundamental course for Digital Marketing

创建者 Samia S

Sep 24, 2019

This course is very nice. Lots of useful and practical information.

创建者 Óscar A M R

Nov 2, 2020

Very well explained and good to start learning from the beginning.

创建者 Adriano D

Sep 17, 2019

Great course. Deeper and clarify. Important informations. Thanks.


Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

创建者 Md. N H

Jun 28, 2020

Very efficient course on digital media and marketing principles.

创建者 Ilya K

Oct 23, 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

创建者 Namaa A

Feb 11, 2016

Great course with in depth knowledge and up to date information

创建者 Zachary H

Nov 25, 2020

this was an amazing course. no one will regret this experience

创建者 Abhay m

Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

创建者 DongHyeonAndrewYi

Sep 24, 2015

So informative & useful courses. also encouraging me to study!

创建者 Kaushiki S

Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!