very good

Exellent

Loved it

too good

Awesome!

Great!

Great

great

good

Good

good

A

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.

The course requires some pre knowledge.

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

A very good and comprehensive course providing in-depth information about digital media and marketing. The charts could have been a little more structured in my personal opinion, but apart from that everything was perfect!

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.