学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

Interesting course

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

Great course with updated and relevant topics.

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

Great course, Thank you!

Great overview and tips!

Great course for anyone willing to understand and master digital marketing.

Very interesting stuff

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

Pretty good course

Great course. I think it needs some reviews and content update, because digital evolves really fast.

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

Very nice concepts which helped me to understand the topics nicely.

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

It has to be more practical oriented with real-time exercises to gain valuable skills

A wonderful course.

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

need more video oriented lecture.

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

Great sources of information and nice selection of articles. I enjoyed taking this course.