Chevron Left
返回到 Digital Media and Marketing Principles

学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

1,942 个评分
443 条评论


The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....



Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment


226 - Digital Media and Marketing Principles 的 250 个评论(共 432 个)

创建者 Prasenjit B

May 15, 2020

very good

创建者 Margarito Z

Jul 18, 2019


创建者 Jaime A M B

Jun 18, 2018


创建者 Akash M

Oct 30, 2017

Very nice

创建者 Claudio D S F

Oct 17, 2017

very good


May 26, 2020

Good one

创建者 Eman K A H

Jun 20, 2018


创建者 Samuel A

Dec 18, 2017

Loved it

创建者 Rachel g

Oct 22, 2017

too good

创建者 Hugo C M

Jan 03, 2016


创建者 Christine

Dec 11, 2017


创建者 Misbahul A

Jun 29, 2020


创建者 Hassan A

Apr 18, 2020


创建者 Kevin O

Apr 08, 2019


创建者 maher a

Feb 06, 2016


创建者 Krishan P

Jul 03, 2020


创建者 Minghao G

Jan 22, 2020


创建者 Shashank T

Jan 05, 2020


创建者 Vincent O K S

Jul 12, 2019


创建者 Karolina S

Sep 01, 2017


创建者 Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

创建者 Mark J

Jul 23, 2020

Would be a lot better without peer reviews. Most of the peers are good but some of them can barely read. A lot of times they'll grade you on the length of your response and not the quality of the response. You could perfectly sum up the concept in two sentences and be docked points because you didn't repeat yourself five times. With peer reviews, the bottom of the bell curve gets the same say as the top of the curve and that is incredibly frustrating.

创建者 Oscar C

May 05, 2020

I like the interviews as they provide a close informative real life experience. I would suggest trying to bring well known companies that everyone could relate to.

The rest of the content was presented quite well.

My only last comment would be on the slides. Bigger fonts with a slide summarizing they key concepts of the topics presented in each chapter would also be positive IMO.

创建者 Heiko D

Aug 21, 2019

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

创建者 Michael T

Sep 22, 2017

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.