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学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

4.4
2,548 个评分
609 条评论

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 - Digital Media and Marketing Principles 的 375 个评论(共 597 个)

创建者 Sandra l c c

Apr 28, 2021

excellent

创建者 Adnan k

Sep 11, 2020

Excellent

创建者 Shrishti S

Jul 5, 2020

Thank you

创建者 Lucia D

Jul 5, 2020

very good

创建者 Prasenjit B

May 14, 2020

very good

创建者 Margarito Z

Jul 18, 2019

Excelente

创建者 Jaime A M B

Jun 18, 2018

Excelent!

创建者 Akash M

Oct 30, 2017

Very nice

创建者 Claudio D S F

Oct 17, 2017

very good

创建者 Praewan S

Jul 6, 2021

Flexible

创建者 Jishnu D

May 26, 2020

Good one

创建者 Eman K A H

Jun 20, 2018

Exellent

创建者 Samuel A

Dec 18, 2017

Loved it

创建者 Rachel g

Oct 22, 2017

too good

创建者 Hugo C M

Jan 3, 2016

Awesome!

创建者 Joel D B C

Feb 16, 2021

5 stars

创建者 ALISHER K

Aug 19, 2020

Great!

创建者 Christine

Dec 11, 2017

Great!

创建者 Misbahul A

Jun 29, 2020

great

创建者 Hassan A

Apr 18, 2020

Great

创建者 Kevin O

Apr 8, 2019

Great

创建者 maher a

Feb 6, 2016

great

创建者 Ali a

Nov 5, 2020

k kn

创建者 AKIMANA J d D

Oct 31, 2020

Good

创建者 Patel K

Jul 3, 2020

nice