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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,833 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SD

Jul 19, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.

Very much enjoyed the easy of teacher.

Thanks for the information and I am putting it into works as we speak.

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

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576 - 600 of 671 Reviews for Digital Media and Marketing Principles

By Akarsh M

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May 8, 2020

The lectures were monotonous and I felt that they were very lengthy. The topics that the professor taught could have ween wrapped up in a week.

By Mirela P

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Apr 23, 2018

There was a lot of text on the slides and I felt like it was not supported by sufficient real life examples. Other than that, good work.

By Ralf F

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Nov 18, 2022

The text was read aloud rather than recited freely. The slides are somewhat antiquated in design. For a beginner, the course was fine.

By Lisa S

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Feb 5, 2021

While the information was excellent, I felt like there could have been more practical, interesting ways of presenting the material.

By Harikrishna P

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May 22, 2018

Great Course although I would have loved it if the instructor gave more real life examples (from outside the prescribed readings)

By Hasan F

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Jan 23, 2021

The course is somewhat and only in few places outdated and a little long for a very basic understanding. Yet overall it is good.

By Aarooshi K

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Apr 23, 2018

Very high level content- does not really add much value. Consider integrating this course with specific Planning course.

By Louis C

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Aug 25, 2016

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

By Karen F

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Apr 18, 2020

Good content but the peer-grading system is compromised by users who don't understand / follow the guidelines set

By Andrew O

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Feb 21, 2018

It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.

By Marcus U

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Oct 30, 2017

They put the right content in evidence but I felt miss more market experience from the tutor in this field.

By Santoshkumar P

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Jun 25, 2018

Thanks for updating the resources. The interviews were a great addition and added a lot of insight.

By Bente N

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Apr 11, 2017

This Module was very interesting. It just have to be updated as things change so fast!

By Romain V

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Feb 9, 2016

The landscape is quite basic and would require further development to be more relevant

By Gisela S

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Feb 23, 2020

Overall is fine. Possible room for improvement will be the case study questionaries.

By Paschalis A

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Sep 8, 2015

Some times the questions in the test were in my opinion irrelevant to the material.

By Benjamin D

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Jun 14, 2020

This course could be improved by assignments that require more critical thinking.

By Daniel A M H

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Nov 9, 2020

Very good information but the way it was presented was very bored and sistematic

By Subhajyoti C

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Aug 2, 2020

This course covers the topics only superficially but with not enough details.

By Michelle A

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Aug 20, 2016

The content is good, but the way the lectures are given not so much.

By Ng K W

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Feb 19, 2017

The lecturer seems to be reading off the text - could be better.

By Kirk L

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Mar 15, 2016

Course was poorly put together with errors that are not fixed.

By Gaurav B

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Sep 15, 2019

Good Lectures and Videos.

Practical Example are Not Provided.

By Xueyan X

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May 31, 2019

Quite basic stuff, only the AR/VR part was interesting.

By Cesar A N

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Sep 11, 2016

The video lectures are not engaging at all.