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学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Principles 的评价和反馈

4.2
1,414 个评分
294 个审阅

课程概述

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

热门审阅

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

筛选依据:

176 - Digital Media and Marketing Principles 的 200 个评论(共 288 个)

创建者 Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

创建者 nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

创建者 Fadel

Sep 22, 2016

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

创建者 Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

创建者 Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

创建者 Gustavo S d S

Dec 11, 2016

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

创建者 Sutanu K

Jan 27, 2017

need more video oriented lecture.

创建者 Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

创建者 Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

创建者 ranju K

Mar 23, 2018

good course

创建者 Ritesh K

Feb 25, 2018

Good course

创建者 Ivan A

Jun 17, 2018

Good course, very instructive.

创建者 Eeshaa N S

May 30, 2018

Great course!

创建者 Ahmed S M A

May 23, 2018

very good

创建者 Javier V

May 06, 2018

A Good introduction to Digital Marketing

创建者 Alejandro T

Jun 24, 2019

I would really like more updated contents.

创建者 Alfredo A

Jul 20, 2019

Very good course

创建者 Heiko D

Aug 21, 2019

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

创建者 Sudeepti P

Aug 27, 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

创建者 Beth H

Aug 25, 2018

Don't really like the structure of the course, in that each module is divided into several sub-sections, each with its own video. I think this would work better as 1-2 sections. It seems I'm clicking through several 3-10 minute videos, and having to watch the intro over again each time.

Also, delivery of material by instructor is rigid and unnatural. Seems info is just read from the screen, which doesn't really add much value above and beyond me reading it myself.

创建者 Paras B

Mar 06, 2016

The course structure is okay and availability of course material e-book is big plus for the course.

However there are negatives also.

This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.

Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.

Revamp all video series. Add more case studies videos.

创建者 Hector V G

Sep 06, 2016

The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.

创建者 Thiện L

Mar 02, 2016

Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.

创建者 Romain V

Feb 09, 2016

The landscape is quite basic and would require further development to be more relevant

创建者 C K L

Mar 16, 2016

Course was poorly put together with errors that are not fixed.