Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
创建者 Asha D•
Jul 18, 2017
Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.
My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.
创建者 nishi a•
Nov 20, 2016
Definitely worthwhile for the content-- a bit difficult to follow due to the professor.
Sep 22, 2016
The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.
创建者 Angela F•
Feb 08, 2018
Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.
创建者 Tony T•
Jul 08, 2017
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
创建者 Gustavo S d S•
Dec 11, 2016
Covers the topics of both digital and traditional marketing channels:
-Radio, Television, Newspapers, Magazines, Out-of-Home Media
-Social Medias, Blogs, Websites, Streaming and other online platforms
ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution
创建者 Sutanu K•
Jan 27, 2017
need more video oriented lecture.
创建者 Catherine S•
May 01, 2017
Great sources of information and nice selection of articles. I enjoyed taking this course.
创建者 Alejandro M•
May 03, 2017
It's a great topic, but some topics and links are off to date, You need to update some topics and links.
Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.
But in general, it was a good course, I learned a lot.
创建者 ranju K•
Mar 23, 2018
创建者 Ritesh K•
Feb 25, 2018
创建者 Ivan A•
Jun 17, 2018
Good course, very instructive.
创建者 Eeshaa N S•
May 30, 2018
创建者 Ahmed S M A•
May 23, 2018
创建者 Javier V•
May 06, 2018
A Good introduction to Digital Marketing
创建者 Alejandro T•
Jun 24, 2019
I would really like more updated contents.
创建者 Alfredo A•
Jul 20, 2019
Very good course
创建者 Heiko D•
Aug 21, 2019
Very well made course with clear lectures and good supporting materials (readings and videos).
Up to date content. I particularly liked the interviews of industry insiders.
Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.
创建者 Sudeepti P•
Aug 27, 2019
Good course, could have more practice exercises. But the instructor taught the course really well !
创建者 Beth H•
Aug 25, 2018
Don't really like the structure of the course, in that each module is divided into several sub-sections, each with its own video. I think this would work better as 1-2 sections. It seems I'm clicking through several 3-10 minute videos, and having to watch the intro over again each time.
Also, delivery of material by instructor is rigid and unnatural. Seems info is just read from the screen, which doesn't really add much value above and beyond me reading it myself.
创建者 Paras B•
Mar 06, 2016
The course structure is okay and availability of course material e-book is big plus for the course.
However there are negatives also.
This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.
Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.
Revamp all video series. Add more case studies videos.
创建者 Hector V G•
Sep 06, 2016
The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.
创建者 Thiện L•
Mar 02, 2016
Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.
创建者 Romain V•
Feb 09, 2016
The landscape is quite basic and would require further development to be more relevant
创建者 C K L•
Mar 16, 2016
Course was poorly put together with errors that are not fixed.