The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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来自DIGITAL MEDIA AND MARKETING PRINCIPLES的热门评论
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
The information was very detailed and thorough, and the extra reading was very interesting and informative. However, the instructor was boring and hard to engage with.
2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices
Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.
I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.
Amazing course. Mike is an amazing Professor. he definitely knows how to explain the matter, being objective and explaining in a simple and honest way.
Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!
This course offers good information but it's slightly let down by its structure - there is decidedly too much citing from the assigned materials.
Great Course. The way the information was presented was ideal and useful. Very practical. I have learned a great deal. Very fun and interesting.
more dive deep understanding in marketing in new age of technology. Very useful and important for me to understand about this kind of landscape.
Its Just Amazing Course I Found To Be Very Helpful And Also Inspiring One I Would Recommend This Course To Any One With Interest In Marketing.
This course taught me valuable things i didnt knew before. It wasnt as practical or technical as i previously imagined but it opened my mind.
Excellent course and outstanding instruction. I'm a little concerned, though, that the readings tend to be\n\nseveral years old (or older).
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