Too many concepts not explained in depth. I had a hard time doing the final exam as there was an expectation that we understood beyond what was shared.

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

Awesome

Amazing course and perfectly illustrated

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

A helpful course for a beginner who doesn't have business or economic background.

It is good course for any Marketing fresher who want to know more about practical things in current market.

It was a kind of confuse and lack of bibliography.

Thourough, detailed and systematic ! Excellent!

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

Detailed overview of

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

A very informative course.

Ana Pelayo.

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

Did not provide me with the knowledge that

G

Content wise its very rich and a good course for marketing student...must learn from this course.

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

Thank you professor.

Thank you IESE School.

Thank you Coursera.

Good course

Wonderful

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.