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Marketing: Customer Needs and Wants, 西班牙IESE商学院

4.4
178 个评分
41 个审阅

课程信息

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

热门审阅

创建者 RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

创建者 DS

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

筛选依据:

40 个审阅

创建者 Badal kumar sahu

Apr 03, 2019

Awesome

创建者 Syed Nouman Faheem

Apr 02, 2019

Amazing course and perfectly illustrated

创建者 Riccardo Diamanti

Mar 12, 2019

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

创建者 Patrick Kandel

Mar 11, 2019

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

创建者 Mohamed Mostafa Ahmed Zaki Aref

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

创建者 Gustiningdiah Purwandini

Feb 08, 2019

A helpful course for a beginner who doesn't have business or economic background.

创建者 Dhaval Bhikhabhai Sharma

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

创建者 JULIO VARGAS

Nov 11, 2018

It was a kind of confuse and lack of bibliography.

创建者 Marta Teixeira Dias

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

创建者 said habou adi

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.