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Marketing: Customer Needs and Wants, IESE Business School

158 个评分
34 个审阅


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...


创建者 RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

创建者 MP

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.


33 个审阅


Nov 11, 2018

It was a kind of confuse and lack of bibliography.

创建者 Marta Teixeira Dias

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

创建者 said habou adi

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

创建者 Joseph Olalekan Adenuga

Aug 23, 2018

Detailed overview of

创建者 Joao Alexandre Vaz Ferreira

Jul 01, 2018

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

创建者 Ana R. Pelayo.

May 29, 2018

A very informative course.

Ana Pelayo.

创建者 Mario Julian Ramón Montoya

Apr 16, 2018

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

创建者 Cristobal Castillo

Apr 02, 2018

Did not provide me with the knowledge that

创建者 Graham Wallder

Mar 19, 2018


创建者 Megha Prasad

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.