Chevron Left
返回到 Marketing: Customer Needs and Wants

学生对 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的评价和反馈

410 个评分
95 条评论


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...



May 1, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.


Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.


26 - Marketing: Customer Needs and Wants 的 50 个评论(共 94 个)

创建者 Kasule A

Aug 17, 2020

Very good essential for any one about to venture into business

创建者 Maggie E

Mar 27, 2021

It was educational. Thanks to my instructor I learnt a lot.

创建者 Clarisse A D M

Apr 4, 2021

Thank you so muchhh for the opportunity to learn more.

创建者 Christian O

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

创建者 leonel n

Feb 27, 2020

Well structured course! Thanks for the opportunity

创建者 Marta T D

Oct 3, 2018

Thourough, detailed and systematic ! Excellent!


Apr 25, 2022

Good Course To Enhance the skill on marketing

创建者 Sanya C

Jul 27, 2020

easy to understand especially for beginners.


Apr 21, 2022

​good for gain something extra knowledge

创建者 Syed N F

Apr 2, 2019

Amazing course and perfectly illustrated

创建者 Ana P

May 28, 2018

A very informative course.

Ana Pelayo.

创建者 Dr. V P G

Aug 23, 2016

very good and knowledge based course

创建者 Makvana k d

Apr 24, 2022

good course

and very skill improved

创建者 Sumit K J

May 11, 2021

It was really helpful to me

创建者 Salvator O

Jul 29, 2020

Insightful course content.

创建者 Luka Z

Apr 30, 2017

Truly fantastic course!

创建者 José L O E

Jul 17, 2020

Thank you from Mexico

创建者 Mokhidil S

Oct 29, 2020

very helpfull course

创建者 Joseph O A

Aug 23, 2018

Detailed overview of

创建者 Girmaji K

Nov 28, 2020

Marketing is great

创建者 YASH T

Apr 24, 2022

​great learning

创建者 Namrata R

Sep 21, 2020

Extremely good

创建者 Prashant R

Sep 22, 2019

Nice learning

创建者 Hamid S

Nov 19, 2016

thank you.

创建者 Anis C

Sep 27, 2020