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学生对 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的评价和反馈

373 个评分
85 条评论


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...


May 1, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.


26 - Marketing: Customer Needs and Wants 的 50 个评论(共 83 个)

创建者 christian o

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

创建者 leonel n

Feb 27, 2020

Well structured course! Thanks for the opportunity

创建者 Marta T D

Oct 3, 2018

Thourough, detailed and systematic ! Excellent!

创建者 Sanya C

Jul 27, 2020

easy to understand especially for beginners.

创建者 Syed N F

Apr 2, 2019

Amazing course and perfectly illustrated

创建者 Ana R P

May 28, 2018

A very informative course.

Ana Pelayo.

创建者 Dr. V P G

Aug 23, 2016

very good and knowledge based course


May 11, 2021

It was really helpful to me

创建者 Salvator O

Jul 29, 2020

Insightful course content.

创建者 Luka Z

Apr 30, 2017

Truly fantastic course!

创建者 José L O E

Jul 17, 2020

Thank you from Mexico

创建者 Mokhidil S

Oct 29, 2020

very helpfull course

创建者 Joseph O A

Aug 23, 2018

Detailed overview of

创建者 Girmaji K

Nov 28, 2020

Marketing is great

创建者 Namrata R

Sep 21, 2020

Extremely good

创建者 Prashant R

Sep 22, 2019

Nice learning

创建者 Hamid S

Nov 19, 2016

thank you.

创建者 Anis C

Sep 27, 2020


创建者 Fabio A d S

Oct 17, 2017


创建者 Jose M R M

Apr 1, 2017

Very Good

创建者 Javier C L

Jul 21, 2016

Very good

创建者 Badal K S

Apr 2, 2019


创建者 Nwala P O

Dec 10, 2021


创建者 Mona A A

Jun 12, 2021


创建者 Bhumika. P

Oct 24, 2020