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学生对 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的评价和反馈

373 个评分
85 条评论


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...


May 1, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.


76 - Marketing: Customer Needs and Wants 的 83 个评论(共 83 个)

创建者 David V R

Feb 17, 2017

Teacher has difficulties speaking English and is really distracting that has bad audio in some of the lessons. Poor quality overall.

创建者 Riccardo D

Mar 12, 2019

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

创建者 Timothy K

Sep 1, 2020

Professor is not very engaging and awkward pauses in talking make it hard to listen.

创建者 Cristobal C

Apr 2, 2018

Did not provide me with the knowledge that

创建者 Graham W

Mar 19, 2018


创建者 Rayhan A

Jun 4, 2020

Could not learn anything useful. The final assignment was also irrelevant to the topics I learned. The instructor is also not fluent. Could not keep my attention to the video lectures.

创建者 Moaaz S E A

Jul 14, 2016

bad coarse unclear one

创建者 Javier

Nov 24, 2016