Digital Concept: Pay What You Want, Part 1

From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
3781 ratings
University of Illinois at Urbana-Champaign
3781 ratings
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration