Case Study Intro: Pepsi Refresh

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来自 伊利诺伊大学香槟分校 的课程
Marketing in a Digital World
4052 评分
伊利诺伊大学香槟分校
4052 评分
课程 1(共 7 门,Specialization 数字化营销
从本节课中
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

与讲师见面

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration