May 27, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Oct 8, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
创建者 Renata P•
Jun 11, 2017
I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.
创建者 Davy C•
Jun 9, 2017
Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.
It has changed my view of marketing and give me tools for my job !
Thanks to the team and the other students of the session with their comments.
创建者 ANDREA A•
Jul 30, 2016
Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.
Feb 4, 2021
I enjoyed the lectures from this professor, and I was impressed with the amount of content that was included in this 4 week course, as compared other Coursera classes that I've taken. This course goes the extra mile to provide a 'college experience' and I really appreciate that!
创建者 Karolina P•
Aug 26, 2020
It is a very interesting course with lots of examples and up-to-date information. I was surprised it even talked about the Covid-19 situation which happened only a couple of months ago. It is entry-level so it's not that I got a lot of new information but it was well structured.
May 13, 2020
Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.
The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.
创建者 Jovita S•
Apr 30, 2020
As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"
This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.
创建者 Natalia B•
Apr 11, 2020
Professor Aric Rindfleisch has a thorough understanding of the marketing. He conveys knowledge in an interesting and understandable way. I received helpful instructions on how to use the digital tools in marketing. I will definitely use the acquired knowledge. Thanks a lot!!!
创建者 Bim Z•
Jun 11, 2021
It was my first time to take an on line Marketing Course and I throroughly enjoyed it. The professor was verry engaging. The reading materials were very informative and the quizzes and projects were all very interesting. I cant wait to take up another course here at Coursera
创建者 Lyona G•
Aug 3, 2020
Thank you for the course! All of the lesson making me understand how crucial digital environment moulding the marketing aspect. It is great to more understand the digital marketing should work. All of the explanations is comprehensible and straight-forward to real-life cases.
创建者 Johan P•
Jun 1, 2020
This is indeed an elaborate and useful course and helped me gain deeper insights into the concept of digital marketing. The instructor brings in props and even tries out some of the case study products which is pretty cool and makes the studying process even more interesting
创建者 Bindu B R•
Jun 5, 2020
This course enhanced my knowledge on marketing in digital world, short videos, and quiz on every video to test was good, case studies and live interviews were interesting, it was quite an easy course with lot of engaging activities, i will recommend certainly to my friends
创建者 Ajeet M•
Apr 2, 2020
I was in the middle of marketing management by Philip Kotler, and I picked up this course. This course is easy to apprehend and it changed my perception. After completing the course, I realized that I can pursue the digital marketing course and read the book, simultaneously.
创建者 Laila C•
Dec 30, 2020
I am very impressed with the course materials and how it's backed up with latest academic research and well as latest real market case-studies. It makes it easy to apply the concepts to what we see happing in the world right now. I definitely learned a lot and recommend it.
创建者 Pass J E•
Dec 4, 2020
This course was quite educative, informative and very significant in today's modern world of business. The Professor was outstanding and his presentations were made in simple, clear and concise language. I pray that I get an opportunity to apply what I learnt in real terms.
创建者 Rishikesh B T•
May 28, 2020
Amazing course! Very well-paced, intuitive, easy-to-understand, with exciting case studies that involved application of the concepts taught. Moreover, Professor Rindfleisch is brilliant in his teaching methodology, making you want to learn more and more! A great experience!
创建者 Albert K•
Apr 15, 2018
The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch - all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !
创建者 Elsa V•
Jul 17, 2020
Every topic is delivered concisely, clearly, and easily understood. The examples and cases provided are very relevant. Make lessons easier to understand and apply in analyzing each case. Each case makes me able to think critically to make solutions according to the theory.
创建者 Ashna S N•
May 26, 2020
Even though I'm a marketing student, all the concepts in the course were new and informative. Prof. Aric did a GREAT job explaining all the concepts and making it fun to learn by giving so many good examples. Really enjoyed the course. 10/10 would recommend this course! :)
创建者 Jiawen C•
Sep 9, 2019
This course is very systematic and easy to understand with good pratices. But one thing I think can be improved is that this courses is a bit old and the materials are kinda old too, they are like from before 2008 and even 2001. It would be better to update some materials.
创建者 KASEPTO C•
Aug 15, 2020
Thanksfully GOD for this moment ..
Special thanks to UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN for the lesson on coursera at marketing in a digital world. I get valuable lessons and experiences. Good luck with all those who contributed to the production of this material.
创建者 Marc T R T•
Mar 22, 2020
This is my first ever online course in my whole life, and I must say, EACH SECOND I'VE TAKEN THIS COURSE WAS DEFINITLY WORTH IT! Thank you Coursera! Thank you U of I! And most of all, thank you to one of the best lecturers - Professor Aric Rindfleisch! Defintely THE BEST!
创建者 D. N T•
Aug 4, 2019
Was a super interesting course accompanied with articles and videos. I highly suggest this to anyone who is willing to give up 1-2 hours, 3-5 days a week to keep their brain a bit active and learn something new. Was definitely worth it! Interesting subject matters too!
创建者 Fábio I S d L•
Sep 8, 2016
Muito bom. Recomendo para todo profissional que deseja atuar no mundo do marketing. Este curso ajuda a entender como as ferramentas digitais estão mudando os conceitos chave do marketing, bem como ditando novas regras na troca de experiência entre empresas e consumidores.
创建者 Natalia A T M•
Jul 29, 2020
No sabía nada de Marketing, y en este curso no solo conocí las 4Ps del Marketing Mix, sino como aplicarlas en el entorno digital, nuevas tecnologías emergentes y hacer el análisis de casos de éxito o falla de empresas reales famosas como Gopro. Un curso 100% Recomendado.