Chevron Left
返回到 数字时代营销

学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

16,457 个评分


This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


451 - 数字时代营销 的 475 个评论(共 5,233 个)

创建者 Chankorn

Dec 28, 2020

I never had a clue about marketing but when I participated this course I found that marketing is very interesting, I learn a lot from this and I think I will continue in marketing way. Thank you prof. and everyone who are the part of this course.

创建者 Leonardo U L N

Aug 1, 2018

This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.

In my point of view this course was wonderful.

Thanks a lot.

创建者 Philip O J S

Feb 19, 2017

I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!

创建者 Perley-Ann F

Sep 27, 2016

Terrific course covering the full marketing mix with respect to digital - truly enlightening and with tons of ways I can improve my new venture - great videos that are well laid out and beyond interesting to watch. I highly recommend this course

创建者 Sergio M

Feb 1, 2021

Well structured course, synthetic and exhaustive material, suggested readings are really interesting as well as the cases used to explain some concepts and for the assignments.

I look forward to attending the other courses of this specialization.


Oct 1, 2020

This is one of the courses that I have enjoyed doing the most. I thank Professor Aric in helpung me to understand the concept of 4 Ps in Marketing ie Price, Place, Product and Promotion.The case studies are the ones that I have enjoyed the most.

创建者 Jill H

Aug 24, 2020

Great class! Very clear and well-structured content with good industrial case studies. All the assignments and honor assignments are all related to the case studies and reflecting what you learned and your career experiences. Highly recommended!

创建者 Sreeram N

Jul 18, 2020

The course was very useful and very informative on the basics of digital marketing and also the factors which may need to focus on implementing or running a digital business. Thanks, Coursera and GIES college to provide me with this opportunity.

创建者 Ann Y

Jun 14, 2020

This has been very insightful! It fulled my interest in Marketing, and now I am glad to inform you that I will be taking it up as a minor in my university. Alongside, I am also pursuing marketing and communications positions in my organizations.

创建者 Anna B

May 1, 2020

A thorough look into digital marketing with case studies of current companies like Tesla. Very engaging and a must when looking into the future of 3D printing as well as the implementation and importance of the four P rules. Highly recommended.

创建者 Santosh I

Feb 6, 2016

This course is very well presented, has the right mix of video lectures, exercises and reading material to keep engagement level high. I learnt not just the theory but saw it working in practice. Excellent work by Prof Aric Rindfleisch and team!

创建者 Nguyen H T U

Dec 20, 2020

This course consolidate my basic knowledge of Marketing. Besides, the course provide up to date information, actual case studies which help students connect the knowledge into reality in digital world. Thank you the professor for the knowledge.

创建者 Danae P

Jul 5, 2020

Great course, very informative! I enjoyed the interviews in the Quad also. I am now able to recognise digital marketing approaches when it comes to the 4Ps easier and I look forward to be in a position to set them into use. Thank you Professor.

创建者 Sharron S

Feb 26, 2017

The course provides lots of great examples to explain the concepts and theories in the digital world of Marketing 4P. The exercises are well selected to help us internalize and reapply what we've learnt into the business cases. Highly recommend

创建者 Jean-Loïc D J

Sep 21, 2016

This class was very well designed and lectured. I have a engineering background but in the first week of this class the professor taught the basic concept of the 4Ps so anyone even without Marketing background had a chance to follow the course.

创建者 Vandana B

Jan 3, 2020

The course Marketing in a Digital World gave me a good orientation on the topic . I am gaining confidence as I want to start working again. The examples and the exercises given were very helpful in understanding the subject in a deeper sense.

创建者 Anoushka S

Jun 7, 2021

Very insightful course! In-depth analysis and research backed course, which not only helps in broadening one's horizons but also makes individuals think and approach to a problem or situation like a professional marketer. 100% recommendable !

创建者 Amey R

Jun 4, 2020

Overall wonderful experience with good insights about the digital tools from Prof. Aric Rindfleisch. I will highly recommend for those who want to gain some practical knowledge and hands-on training about problem-solving using digital tools.

创建者 Eilis C

May 3, 2020

Professor Rindfleisch makes each principle in this course wonderfully relatable and clear. His general demeanor - humorous, amused, fascinated with the material - is engaging and wonderful too. I truly enjoyed this course and recommend it. :)

创建者 Muhammad A Y

May 20, 2018

Marketing in a digital world is amazing course is very informative and creative . i have much interesting to learn this course and i am very thankful to coursera to give me a chance to learn this opportunity. thanks a lot


Muhammad Asim

创建者 Amiya a

Jul 15, 2020

Excellent Course. Very well researched and up to date content. Couldn’t help but wonder how much research actually underwent into making this MOOC so engaging and enjoyable. Kudos to Gies business school for creating this exemplary of a MOOC

创建者 Alberto L A

Jun 24, 2020

This course is great. The material is updated and good. Professor Rindfleisch is an excellent teacher and manages to explain complex things clearly and briefly. I also like the choice of additional readings. I strongly recommend this course.

创建者 Stavros S

Jan 13, 2016

Aric is an amazing professior who is passionate about Digital Marketing, which is evident in the way he has structured the course, his knowledge and understanding of this evolving concept, and his ability to explain and teach the course in a

创建者 Öznur E

Feb 8, 2021

It was an enjoyable course that you can learn and think about latest marketing trend. Even when I am writing in here, I know that giving feedback to this course shows that it increase my loyalty to Coursera. Thank you for this opportunity.

创建者 Ana-Maria G

Oct 17, 2020

amazing course, full of new insights, nice peer assesment homeworks. I loved everything about this course! the trainer is amazing, and i liked how everything is up-to-date. i really hope i can get a better job now that i have finished this