Chevron Left
返回到 数字时代营销

学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

16,453 个评分


This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



26 - 数字时代营销 的 50 个评论(共 5,233 个)

创建者 Teo K

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

创建者 Pascal A S

May 21, 2017

As with many business courses there is a lot of superficial talk here without providing much insights.

The course covers absolute basics that can be learned from any beginners text book about marketing. However, the time needed to run through this course is way longer than just grabbing a good book and take it from there.

The only area where this course creates some additional value is with some of the exercises. It is when you are required to think for yourself about a problem that you are also starting to learn. However, the overall quality of these exercises is mixed and not particularly high. For instance, there is one exercise for you to edit a Wikipedia entry and answer some banale questions about that. A complete waste of time. Similarly, you are expected to make some suggestions for Starbucks to improve their business using their online tool. Again, superficial questions are being asked while writing something that makes some sense still requires time. And the worst of them all: Calculating how much money you saved by using a price comparison app. Quite ridiculous how they are able to charge money for such a garbage exercise.

Last, I am not fully convinced that other students are skilled enough to assess my answers to these questions, generally. I have received perfect marks, i.e. exceeding expectations, for rather average answers, and I have received marks "in expectation" for elaborated answers in which I put real effort (including citations to back up arguments). One should start thinking about what the incentives are for other students to grade the work of peers. I would assume, most people don't care too much and just let other "pass".

创建者 Ahmed W M

Jun 22, 2020

Excellent course to introduce concepts of marketing within the era of digital. It went beyond my expectations and taught me more than what I hoped. It helped me reflect on my own marketing strategies for my online business and correct some of the mistakes I was doing. Definitely worth the time. I also like the instructor's engaging style. I didn't see any added value to the campus videos but it was interesting to get a comparative look of the intellectual level of an average college student in the US with their counterparts in my country. I definitely recommend this course. Thank you for the opportunity.

创建者 K G

Apr 3, 2020

The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .

创建者 Osama K A

May 31, 2019

A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.

创建者 Evans T A

Jun 3, 2017

This course is recommended for strategic digital marketers who wants to delve and have a broad insight of how digital tools can be deployed to capture the real concept of the 21st century marketing. The instructor ( Prof. Aric ) is a winsome orator who carefully and convincingly communicates the lecture notes making sure he compares it to a practical aspect (real world).

One thing that makes the course lively and active is the IQ questions , interviews and research carried on the Illinois campus among students and lecturers for learners to have a broader sense of the topic scope.

创建者 Regina M

Jun 21, 2020

I've learned so much and really loved the course! In lectures, the instructor delivers information in a very easy-to-understand-way and I loved his energy!

The only thing that I didn't like is the system of Peer-Grading when in order for you to pass the assignment and get a grade is by having your peers review and grade it. Very often grades are unreasonable. It's a bit unpleasant to see someone grading you so low without any explanation in the comment section when you've been working for 45 minutes on your assignments and submitted all original answers.

If you can ignore the unfair peers and continue focusing on yourself you will learn a lot from this course. I highly recommend it because it seems like the material is very much up-to-date!

创建者 Deepak K H

May 27, 2020

The course covers the topic very nicely and succinctly. Everything is very clearly and briefly explained in by the professor. The quizzes do a great job of testing all the important points and the Cases drive home home the learnings with real life examples. Finally, there are links for pursuing deeper studies in each of the subjects. All in all, a great course. I did my MBA a long time ago - long before the digital world and I found this to be an excellent supplement to what I had studied - contemporary, relevant and no overlap.

创建者 SYED M J M

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

创建者 Aseem A

Jul 11, 2016

Contrary to what is being billed here, all the concepts here are from the more traditional school of marketing. The way the 4Ps are explained and applied (through barely) related to consumer products that are retailed. Digital marketing has barely made a dent in their revenues.

Technology products don't follow this model.

Another annoying aspect of this course is that things are not well defined so they can't be applied. "customer co-creation" is presented as a ground breaking idea but it is defined so vaguely. The definition states that customer co-creation is any contribution by a customer or otherwise that helps shape the products. What is considered contribution? Is product feedback contribution? If so, this idea is as old as a Bazaar. Or does the customer actually have to do creative work, in the case of Threadless.

The big problem with this course is that it does not introduce the student to any new mental frameworks, leave alone anything practical. This course is a prime example of academiaitis - ideas created in ivory towers without any practical input or use.

创建者 Danielle M

Apr 18, 2018

Outdated and irrelevant.

创建者 Ajith A

Jan 31, 2017

I loved the way of teaching of Prof. Aric. It never felt to me like I was attending some formal classroom session because the way that he teaches is so casual. And I loved the examples that he gave with each lesson, it was very helpful to understand new unfamiliar things better. Also, I loved the way the course is being designed, though I missed the course in-between due to some personal reasons, I had the option to continue the course at a different time with the next batch. As per me, this was the best part about the course.

创建者 Jay J

Oct 12, 2016

This course was fantastic. I am no stranger to online learning and executive education, and this is one of the most well put together courses that I have been lucky enough to experience. The professor, Aric Rindfleisch is a great teacher who knows his topics, and he is fun and easy to understand. The class is set up well, and it is a great introduction to students seeking to learn about digital marketing. I would recommend this class to anyone interested in digital marketing. Thanks Aric for the great job.

创建者 DR C K D

Apr 21, 2020



创建者 Monu p

Apr 21, 2020

It's very interesting and useful to gain more knowledge about marketing in digital world by coursea courses .Quiz and Assignment activities are really nice and better for our practice and learn through coursea.

创建者 Camila P

May 30, 2020

I'm a fan of this course! It's the best i've taken so far in Coursera. It's clearly updated and thoughtfully structured. I think this last aspect is SO important for online learning. Thank you Aric!!


Apr 21, 2020

Amazing mentor.

Amazing course content.

Lots of case studies which are useful.

Materials provided are very useful.

Wonderful Experience.

PC- I was not paid to made such comments.

创建者 Neha D

Jun 22, 2020

The entire course was very informational and engaging. It does make you feel like you have added to your knowledge. The professor has done such a great job.

创建者 Malcolm A

Apr 22, 2020

Amazing course! Well structured and kept me motivated to finish it. I learned a lot! Thank you Prof. Aric and Coursera for the quality course.

创建者 Komal D

Jun 21, 2020

The course was amazing, very well explained with real life examples. I really like the professor's way of teaching.

创建者 Suparerk R

Apr 21, 2020

Wonderful course. The content is easy to understand and updated. It is very useful

创建者 Sabawoon S

Apr 20, 2020

I really enjoyed all lectures and learned more new things then I was expected.

创建者 karthikeyan P

Apr 21, 2020

Good knowledge imparted on how digital world influence business


Apr 21, 2020

I learn much from this course.

创建者 Mauricio R

Apr 21, 2020

Excellent course and materials