Chevron Left
返回到 数字时代营销

学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

16,453 个评分


This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



526 - 数字时代营销 的 550 个评论(共 5,233 个)

创建者 Justina J

Oct 17, 2020

The digital marketing course was a great experience. The information of the course is actual, adaptable and gave a great insights which you can use in your job. Also, case studies was useful and let to repeat your knowledges.

创建者 Christine D

Jun 9, 2020

Excellent teaching by the professor. The professor makes sure you learn the topic so well with the explanation and the quiz. I personally loved the way the course was structured and I'm indeed going back very happy. Thank you

创建者 Jose A N

Jul 31, 2017

Excellent course, all the concepts explained in this course are beyond of the regular ideas about Digital Marketing. I just learn another better way to work in the digital future of my company. I really recommend this course.

创建者 Juan

Apr 24, 2017

Found this course extremely helpful. Big eye opener to the Marketing world. Would recommend it anyone trying to widen their knowledge on the up and coming digital world. Looking forward to getting stuck into another course :)

创建者 Lizy J

Jan 9, 2017

A great course for a beginner. The Use Cases used in this course is excellent. Aric Rindfleisch teaching style is very good and easy to understand. I recommend this course to all interested in understanding the Digital World.

创建者 Mazurenko A

Apr 28, 2021

It was interesting and exciting four weeks of my life. New knowledge is always cool!!! I enjoy the process, it was not boring, it was full of interesting information, facts, tests. Thank you very much for such opportunities.

创建者 Nihal S

Aug 26, 2019

One of the best courses for beginners in marketing. The way of teaching throughout the course was fun and learning. I enjoyed completing this course. Thanks to coursera for providing such good courses through their platform.

创建者 Kat E

Aug 19, 2015

It is a really good Marketing course. It is complete and very interactive course. It has a lot of interesting - real life- Cases that help you understand how is working the digital marketing nowadays. I recomend this course.

创建者 Sagar Y

May 5, 2021

overall the course really connects with its students and make a bond between them. Throughout the course, students really have to put in their effort and apply the knowledge in real-time and help relate with the real world.

创建者 Santiago Z M

Apr 18, 2021

It was a great experience. I was in quarantine and I didn't have a job. The course kept me busy and made me learn many concepts that I didn't know. I'm very grateful for the opportunity to have learned more about Marketing.

创建者 Arpita M

Oct 10, 2020

Very interactive course with amazing case studies of real world examples. The professor explained all the concepts connecting it to examples. Totally recommend if you are willing to learn more about Digital marketing world.

创建者 Elizabeth N M

Sep 27, 2020

I have learnt alot about digital marketing and digital world that i had no idea of.

I especially loved the case study.

I hope that in future when i start my own business i can apply some of the things that i have been taught.

创建者 Carol B

Sep 24, 2020

I found this class to be stimulating, interesting and in the main, challenging. I learned new concepts and lots of new applications for digital world marketing, which I must say is very different than traditional marketing.

创建者 Sandra L

Sep 6, 2020

I really enjoyed this course. I found the lectures enjoyable and liked the examples shared and stories told. The interviews with students walking around campus were a nice touch because they gave me a feel for the school.

创建者 Shashi P

Aug 19, 2020

Thankyou Gies When I was started the course I had very less knowledge about the marketing in Digital world and now I feel so happy and grateful that I got maximum knowledge About it so and it will help to explore my career

创建者 Akansha W

Jun 7, 2020

This course has helped me understand various aspects of Marketing mix in a digital landscape. The case studies were fun to work on. It made me think and apply the aspects of product, price, place, promotion in solving them.

创建者 Nabham G

May 9, 2020

Good course everyone should go through. I learned a different perspective to look for the improvement of any company and how to use digital mediums for providing value and service. Amazing case studies and enjoyed learning.


Apr 29, 2020

Es un curso que me ha permitido entender situaciones de marketing que vivo a diario, pero de las que no era consciente. El curso es muy interesante, actualizado y divertido. No me arrepiento de haberlo hecho, fue muy ameno.

创建者 Huang, C

Apr 11, 2020

i like this course a lot. It provides with some knowledge from basic, discussing over the traditional 4Ps to 4Ps in digital world. This is suitable and beneficial for work and also student studying marketing related fields!

创建者 Aditya S

May 2, 2018

Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.

Very glad that I opted for this course.

创建者 Apurba H

Aug 17, 2015

Content was easy to understand and some of the core concepts have, in my case, found immediate professional application. This course is truly opening my mind to digital marketting, without making it overwhelming. Thank you.

创建者 Katie D

Mar 9, 2021

Really loved the professor and all the content covered. It was timely and enjoyable - seeing some of the businesses and products I use in a totally new light. This reinvigorated my natural love of marketing and technology!

创建者 Mehul R

Jun 8, 2020

Being Able to gain knowledge of Digital Marketing is Something very Great

I'm Happy to be able to Complete the part one of the Course now looking forward to complete Digital Marketing specialization completely.

Thank you !

创建者 Deleted A

May 7, 2020

I have attended 4 digital marketing programs in the last 2 years but here I have learned a lot of new techniques and co-creation. Really useful and implementable. Faculty is awesome and utilized great examples for learning

创建者 Anna L C R

Aug 30, 2018

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.