This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars79.59%
- 4 stars16.79%
- 3 stars2.16%
- 2 stars0.50%
- 1 star0.93%
It is one of the best learning course that I have enrolled so for. Sir explained everything in such a manner that I was able to connect with the market itself. That's the real beauty of this course.
Wow this professor r is outstanding! I have taken a million moocs and notice that professors from chicago are always the best! Lots of work with this class so I must like being pushed. Thank you!!!
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
关于 数字化营销 专项课程
Master strategic marketing concepts and tools to address brand communication in a digital world.