制作方:   University of Illinois at Urbana-Champaign

  • Hayden Noel

    教学方:    Hayden Noel, Assistant Clinical Professor

    Department of Business Administration, College of Business

基本信息57专项课程中 Value Chain Management/ 的课程
承诺学习时间4 weeks of study, 6-8 hours/week
语言
English
如何通过通过所有计分作业以完成课程。
用户评分
4.7 stars
Average User Rating 4.7查看学生的留言
Course 5 of Specialization
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制作方
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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评分和审阅
已评分 4.7,总共 5 个 27 评分

I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.

Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.

An excellent and well-explained course. I highly recommend it

Excellent course , as it covers all the topics needed by a marketer to know and the doctor's way of teaching is amazing because it's simple and he uses examples alot which makes me understand better and quickly