制作方:   University of Illinois at Urbana-Champaign

  • Hayden Noel

    教学方:    Hayden Noel, Assistant Clinical Professor

    Department of Business Administration, College of Business
Basic Info
Commitment4 weeks of study, 6-8 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
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制作方
University of Illinois at Urbana-Champaign
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评分和审阅
已评分 4.6,总共 5 个 45 评分

Excellent ...Hayden is one of the most wonderful and knowledgeable mentor ....really indebted towards him ...and would recommend the course to whoever I can.....Assignments very really good and covered everything required for running business and to excel as leader

I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.

Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.

An excellent and well-explained course. I highly recommend it