课程信息
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第 1 门课程(共 1 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 6-8 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Market AnalysisMarketingMarketing StrategyMarketing Mix

第 1 门课程(共 1 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 6-8 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

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7 个视频 (总计 65 分钟), 6 个阅读材料, 2 个测验
7 个视频
Meet Professor Hayden Noel1分钟
Case Method Overview8分钟
Case Method: Steps in Case Analysis12分钟
Case Method: How to Prepare a Case5分钟
Case Method: Final Thoughts13分钟
Marketing Plan Orientation16分钟
6 个阅读材料
Syllabus10分钟
Glossary20分钟
Brand Descriptions10分钟
Updating Your Profile10分钟
About the Discussion Forums10分钟
Module 0 Readings10分钟
2 个练习
Orientation Quiz10分钟
Module 0 Quiz10分钟
完成时间为 4 小时

Module 1: Marketing Strategy

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

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4 个视频 (总计 46 分钟), 4 个阅读材料, 2 个测验
4 个视频
Overview3分钟
The Story of Segway18分钟
Creating Value16分钟
The Marketing Strategy Process7分钟
4 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
Case Memo Content Instructions10分钟
Case Memo Format Instructions10分钟
1 个练习
Module 1 Quiz20分钟
2
完成时间为 3 小时

Module 2: Segmentation Targeting Positioning

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

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4 个视频 (总计 64 分钟), 3 个阅读材料, 2 个测验
4 个视频
Segmentation23分钟
Targeting16分钟
Positioning13分钟
3 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
About the Jeopardy Quiz10分钟
1 个练习
Module 2 Quiz24分钟
3
完成时间为 4 小时

Module 3: Branding

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

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7 个视频 (总计 50 分钟), 2 个阅读材料, 2 个测验
7 个视频
What Is a Brand and How Does Branding Work?9分钟
Brand Equity11分钟
Attributes of Strong Brands5分钟
Brand and Line Extensions10分钟
Evaluating Brand Extensions9分钟
The Brand Extension Assignment1分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
1 个练习
Module 3 Quiz24分钟
4
完成时间为 2 小时

Module 4: Product Strategy

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.

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5 个视频 (总计 39 分钟), 2 个阅读材料, 2 个测验
5 个视频
What Is a Service?2分钟
Levels of Product14分钟
Product Mix Decisions11分钟
Product Life Cycle6分钟
2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
1 个练习
Module 4 Quiz28分钟
4.8
74 个审阅Chevron Right

33%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

来自Marketing Management I的热门评论

创建者 MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

创建者 MAFeb 21st 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

讲师

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Value Chain Management 专项课程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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