Channel Design

来自 伊利诺伊大学香槟分校 的课程
Marketing Management II
101 评分
101 评分
课程 6(共 7 门,Specialization Value Chain Management
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.


  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business