Chevron Left
返回到 Marketing Management II

学生对 伊利诺伊大学香槟分校 提供的 Marketing Management II 的评价和反馈

4.8
209 个评分
28 个审阅

课程概述

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

JN

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

MS

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

筛选依据:

1 - Marketing Management II 的 25 个评论(共 27 个)

创建者 manoj y

Apr 03, 2017

Super course .....Hayden Noel is one of the Best Mentor.....Assignments and Quiz's are very tricky and covers portion in detail. Most recommended course for anyone who want to excel in the field of Marketing or business.

创建者 Pierre B

Mar 13, 2017

Great Class. I learned a lot of about marketing management.

创建者 David H

Jun 12, 2018

best teacher ever.

创建者 Elena H

Apr 04, 2017

This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!

创建者 Andrew C

Mar 03, 2018

Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing

创建者 Sagarkumar P

Feb 28, 2018

awesome.

创建者 Digvijay

Apr 25, 2018

Fantastic course! Fabulous teachers!

创建者 Laleen D

Mar 15, 2017

Great challenging class. This coursera class has so much information packed into it that I downloaded the transcripts! Professor Hayden provides a strong academic thesis and then mixes it up with continual real world experiences and cases. I loved this class. I also became a better writer!

创建者 Jennifer N

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

创建者 James S

Mar 03, 2018

Great class! Professor Noel has a great passion for teaching and makes the class fun.

创建者 Jeff H

Mar 06, 2018

Absolutely outstanding course. the professor is amazing and this class is highly recommended.

创建者 Echo l

Aug 17, 2017

I learnt a lot from this course!

创建者 Muhammad S

Apr 16, 2018

Thanks

创建者 Wolfgang R .

Feb 08, 2018

Very practical and logical way of teaching

创建者 Kazuhiro K

Nov 12, 2017

Organized effectively enough to understand easily, and fun to listen to the teacher's differentiated lectures like marketing itself. Thank you very much.

创建者 Kevin O

Oct 15, 2018

Excellent! The best Marketing course online

创建者 Andrew W

Oct 24, 2018

An excellent course Professor Noel and his staff really set a high bar for program expectations!!!

创建者 Dejan C

Oct 07, 2018

Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.

创建者 Jenny B

Oct 08, 2018

Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!

创建者 Emeka J E

Oct 08, 2018

Great course. I will recommend it always.

创建者 Megan S

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

创建者 Muhammad S K

Oct 05, 2018

This was the best course of the MBA, period!

创建者 Maria L F S

Dec 03, 2018

Excellent!

创建者 Yone L

May 16, 2019

Great course!

创建者 Santosh K B

Nov 29, 2018

Excellent introductory course for Marketing Management enthusiasts !!