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学生对 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的评价和反馈

4.8
621 个评分
115 条评论

课程概述

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JN

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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76 - Developing a Marketing Mix for Growth 的 100 个评论(共 115 个)

创建者 Gokul P

Jul 21, 2020

Lovely course yaar

创建者 David H

Jun 11, 2018

best teacher ever.

创建者 Pragati k

Dec 23, 2021

v​ery informative

创建者 SATYAJIT M

May 9, 2022

Very Informative

创建者 MONIKA A

Jan 20, 2020

AWESOME LEARNING

创建者 Artem A

Sep 30, 2020

Awesome course!

创建者 Helen F

Mar 6, 2020

Excellent Class

创建者 Natalia M G A

Oct 8, 2019

Great course!!

创建者 Sean R P I

Feb 26, 2022

Great course!

创建者 Yone L

May 16, 2019

Great course!

创建者 Leonardo

Feb 26, 2021

Good for me!

创建者 SASIKUMAR P

Jun 19, 2020

its useful

创建者 Maria L F S

Dec 3, 2018

Excellent!

创建者 N. P K

May 8, 2022

excellent

创建者 SAGARMAY D

Dec 2, 2021

Satisfied

创建者 Sagar M

Nov 2, 2021

Satisfied

创建者 Ibrahim A E

Apr 27, 2020

Wonderful

创建者 356-ARPAN M

Oct 24, 2021

Awesome.

创建者 Sagar P

Feb 28, 2018

awesome.

创建者 Shubham k

Nov 25, 2021

amazing

创建者 LOGEESWARAN R 1

Jan 1, 2020

Thanks

创建者 Muhammad S

Apr 16, 2018

Thanks

创建者 321_PAYAL A

Sep 14, 2021

nice

创建者 388_Kritika K

Sep 13, 2021

good

创建者 195_SHIKHAR S

Sep 11, 2021

Good