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学生对 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的评价和反馈

625 个评分


In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.


51 - Developing a Marketing Mix for Growth 的 75 个评论(共 117 个)

创建者 Mohamed A A

Sep 30, 2020

Excellent course with simple language and material

创建者 B. L

Jul 5, 2020

Superb lectures and I love it. Thanks Professor

创建者 061_SWAPAN G

Nov 23, 2021

Great course man , keep the good train rolling

创建者 Muhammad S K

Oct 5, 2018

This was the best course of the MBA, period!

创建者 Alain C

Jul 27, 2021

Excellent review of the basics of marketing

创建者 Mei W

Oct 6, 2020

very useful class, the instructor is great.

创建者 Kevin O

Oct 15, 2018

Excellent! The best Marketing course online


May 6, 2022


创建者 Wolfgang R .

Feb 8, 2018

Very practical and logical way of teaching

创建者 Emeka J E

Oct 8, 2018

Great course. I will recommend it always.

创建者 Whitney H

Jun 8, 2020

Had its difficulties but i enjoined it..

创建者 Noah M

Sep 16, 2020

Great energy and amazing information!

创建者 Digvijay

Apr 25, 2018

Fantastic course! Fabulous teachers!

创建者 Juan M Q

Dec 28, 2020

VEry interesting for non marketers.


Jan 18, 2021

Mr. Noel is such a good professor.

创建者 Sathanand M

Jan 9, 2020

A complete knowledge based study.

创建者 Echo l

Aug 17, 2017

I learnt a lot from this course!

创建者 BAD K

Jun 23, 2020

Nothing to say, Just amazing !

创建者 Mokhidil S

Jun 5, 2020

everything was clear and easy!

创建者 Vedant V G

Nov 22, 2021

fdfdfgdfsgdgfdfsfgfdsgds good


Sep 14, 2021

Learned a lot of good things

创建者 Mahaluckshmi K

Oct 7, 2020

Great course and content.

创建者 Jenn H

Oct 8, 2019

Professor Noel is fantast

创建者 Nitesh A

Sep 29, 2020

Good to learn course!!!


Aug 10, 2020

Thanks Mr Hayden Noel.