Targeting

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来自 伊利诺伊大学香槟分校 的课程
Marketing Management I
155 评分
伊利诺伊大学香槟分校
155 评分
课程 5(共 7 门,Specialization Value Chain Management
从本节课中
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

与讲师见面

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business