Introduction to STP

来自 伊利诺伊大学香槟分校 的课程
Marketing Management I
154 评分
154 评分
课程 5(共 7 门,Specialization Value Chain Management
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.


  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business