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学生对 伊利诺伊大学香槟分校 提供的 Marketing Management I 的评价和反馈

4.8
532 个评分
105 条评论

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

筛选依据:

26 - Marketing Management I 的 50 个评论(共 105 个)

创建者 Jacqualine O

Mar 05, 2018

Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

创建者 Michael T

Sep 22, 2019

Professor Noel is very clear and knowledgeable. Content is excellent for those new to marketing strategy.

创建者 Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

创建者 Suman D

Sep 17, 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

创建者 Fuad A

Sep 21, 2018

Excellent content and Prof Hayden takes you thru a journey with very insightful information

创建者 nevra a

Jan 28, 2020

I think it is a very good course focused on marketing strategy. I learned a lot, thank you!

创建者 Tamilselvan

Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

创建者 Rodrigo P O

Sep 06, 2019

Great, dynamic course. Excellent background material, with a very engaging learning path.

创建者 Juan N

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

创建者 David H

Sep 17, 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

创建者 Emeka J E

Sep 13, 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

创建者 Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

创建者 Ibrahim S A Z A

Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

创建者 Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

创建者 Maria N

Aug 01, 2017

Great Course! I learned a lot. Good material and amazing examples!

创建者 arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

创建者 Digvijay

Jan 08, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

创建者 Chandran N

Sep 08, 2018

Excellent course with videos, information and resources links

创建者 Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

创建者 Asem A

Sep 12, 2019

Very informative and engaging course, thanks professor Noel

创建者 Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

创建者 Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

创建者 Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.

创建者 GOWTHAM A

Nov 11, 2018

such an wondeful learning experienmce from this course