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学生对 伊利诺伊大学香槟分校 提供的 Marketing Management I 的评价和反馈

4.8
stars
527 个评分
104 条评论

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

筛选依据:

76 - Marketing Management I 的 100 个评论(共 103 个)

创建者 Muhammad S

Jan 26, 2018

Excellent Course

创建者 Nikhil K S

Nov 30, 2018

Great learning

创建者 Srilakshmi T

Sep 13, 2019

Excellent !!!

创建者 Gerardo A J

Feb 04, 2018

Great Course!

创建者 Marziye

Sep 04, 2017

Great course!

创建者 Michael R

Feb 10, 2018

Great staff!

创建者 PRANAAMBIKA M

Dec 15, 2019

very useful

创建者 Lokesh

Feb 20, 2019

Good course

创建者 Goddete C

Mar 17, 2018

Very well!

创建者 Chandhini x

Dec 27, 2019

Excellent

创建者 Santhosh k G J

Dec 11, 2019

excellent

创建者 luis S P V

Dec 03, 2017

excelente

创建者 Sumita S

Mar 30, 2018

Awesome.

创建者 Ignacio M D

Sep 07, 2019

awesome

创建者 Alessandro V

May 27, 2017

great

创建者 Victor L

Jan 04, 2020

good

创建者 Prashant R

Dec 27, 2019

Nice

创建者 JAICHANDRAN.A

Nov 21, 2018

good

创建者 Siddharth D

May 01, 2017

nice

创建者 Jerry D

Sep 10, 2018

Very interesting and insightful. Gives you a pretty good understanding of what marketing entails and how firms use it to establish competitive advantage. I highly recommend it. And I love Professor Noel's bubbly personality.

创建者 Claudia O

Sep 11, 2018

Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.

创建者 Rajat K

Jan 11, 2018

Very informative and very well structured

创建者 DAVID P S

Aug 05, 2018

Great insight along with good examples

创建者 REUBEN A

Sep 04, 2019

Very good learning content

创建者 Tamilarasan A

Nov 22, 2018

super