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学生对 伊利诺伊大学香槟分校 提供的 Marketing Management I 的评价和反馈

4.8
1,024 个评分
239 条评论

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

NG

May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

筛选依据:

76 - Marketing Management I 的 100 个评论(共 238 个)

创建者 PRITHA G 1

May 13, 2020

its was good as it was very detailed and all the things helped me learn new things

创建者 Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

创建者 Juan M Q

Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

创建者 Ibrahim S A Z A

Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

创建者 NIDHI B J

May 09, 2020

I HAVE LEARNED MANY NEW THINGS FROM THE COURSE IT WAS REALLY VERY USEFUL

创建者 Paihar S D

May 08, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

创建者 Madhusmita s

Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

创建者 A. M R

Jun 05, 2020

It was really good learning.

It was highly professional and worth it.

创建者 Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

创建者 Rajat R C

May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

创建者 Chinmayee S

Jun 07, 2020

It was amazing and one of the most insightful course I have done!

创建者 arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

创建者 Chanel R

Sep 05, 2020

Highly engaging, insightful, relevant and charismatic professor.

创建者 LAURA G R M

Aug 14, 2020

Its a great option if you want learn Marketing in a complete way

创建者 SARANYA K

Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

创建者 Digvijay

Jan 08, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

创建者 Chandran N

Sep 08, 2018

Excellent course with videos, information and resources links

创建者 Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

创建者 Harshitha B

Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!

创建者 Raman K

Feb 28, 2020

I learn soo many marketing management skill from this course

创建者 Cotfasa A

Feb 19, 2020

Great and engaged class! Valuable and interesting material!

创建者 Asem A

Sep 12, 2019

Very informative and engaging course, thanks professor Noel

创建者 ASHISH I V

Jun 24, 2020

It was a very good course indeed and was very informative.

创建者 Dechamma

May 17, 2020

It was an amazing experience learnt through his Coursera.

创建者 Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management