课程信息
2,623 次近期查看

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为16 小时

建议:5 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

PricingCommunicationProduct ManagementMarketing

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为16 小时

建议:5 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

Introduction to this capstone and the Tesla Motor's case study.

1 个视频 (总计 4 分钟), 3 个阅读材料
3 个阅读材料
Outline of this Capstone and the evaluation process.10分钟
Note regarding the case study method.10分钟
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1 小时 30 分
2
完成时间为 4 小时

Brand and product management decisions

6 个视频 (总计 37 分钟), 3 个阅读材料, 2 个测验
6 个视频
How to develop and launch new products.9分钟
Defining your brand model.4分钟
The touchpoint concept.6分钟
Idenifying your touchpoints.6分钟
Prioritizing the key touchpoints.7分钟
3 个阅读材料
Video test drive review of the Tesla Model S P90D.25分钟
Model X Key Characteristics10分钟
Video driving review of the Model X.25分钟
1 个练习
Brand and Product Management Practice Quiz regarding the Model S.20分钟
3
完成时间为 3 小时

Pricing strategy decisions

5 个视频 (总计 18 分钟), 3 个阅读材料, 2 个测验
5 个视频
Pricing Psychology2分钟
The pain of paying7分钟
Pricing Approaches2分钟
Optimal Price2分钟
3 个阅读材料
Tesla Motors Additional Information Module 310分钟
Tesla Model S Pricing10分钟
Article regarding Model S and pricing structure15分钟
1 个练习
Pricing Strategy Practice Quiz regarding Model S20分钟
4
完成时间为 3 小时

Channel management and retailing decisions

4 个视频 (总计 18 分钟), 6 个阅读材料, 2 个测验
4 个视频
How to Design a Distribution Channel5分钟
Key Factors in Channel Management3分钟
What are the Different Types of Channel Arrangements?5分钟
6 个阅读材料
The Tesla Approach to Distributing and Servicing Cars15分钟
Tesla Reinvents the Car Buying Experience10分钟
Video: The Tesla Store Experience5分钟
Video: Tesla's Elon Musk May Disrupt Dealership Industry6分钟
Tesla's European Customers Can Now Design Their Model X Online10分钟
Tesla Supercharger Charging Stations15分钟
1 个练习
Channel management and retailing Practice Quiz regarding Model S:20分钟
4.6
8 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

83%

通过此课程获得实实在在的工作福利

33%

加薪或升职

来自Marketing Mix Implementation Capstone 的热门评论

创建者 DVMay 20th 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

创建者 AAFeb 8th 2017

Excellent class. Well laid out and very practical.

讲师

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing

关于 IE商学院

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

关于 营销组合实践 专项课程

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
营销组合实践

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