制作方:   IE Business School

Basic Info
Course 5 of 5 in the 营销组合实践 Specialization.
LevelIntermediate
Commitment5 weeks of study, 4-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
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IE Business School
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评分和审阅
已评分 4.6,总共 5 个 19 评分

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

Excellent class. Well laid out and very practical.

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

Excellent