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Marketing Mix Implementation Capstone , IE Business School

38 个评分
6 个审阅


After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car....


创建者 AA

Feb 08, 2017

Excellent class. Well laid out and very practical.


6 个审阅

创建者 Manuel Andrés Ruiz Suárez

Oct 04, 2018

Good blend of fundamentals and practice

创建者 Romario dos Santos Carvalho

Sep 20, 2018

The Capstone was the worst content of the whole specialisation.

Not to mention how horrible reviewed exercises because they require pre-made that 1] some students simply copy and 2] people take your points away even though you said the exact same thing, but simply with other words.

创建者 Joey Volpe

Feb 13, 2017

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

创建者 Alexander Raymond Anim-Mensah

Feb 08, 2017

Excellent class. Well laid out and very practical.

创建者 Pore Jumpathi

Nov 07, 2016

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

创建者 Aabid Ali Shahid

Jul 12, 2016