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学生对 IE商学院 提供的 Marketing Mix Implementation Capstone 的评价和反馈

42 个评分
8 个审阅


After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car....



1 - Marketing Mix Implementation Capstone 的 8 个评论(共 8 个)

创建者 Trần K

May 26, 2019

Many thanks to lecturers

创建者 Desislava P V

May 20, 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

创建者 Manuel A R S

Oct 04, 2018

Good blend of fundamentals and practice

创建者 Romario d S C

Sep 20, 2018

The Capstone was the worst content of the whole specialisation.

Not to mention how horrible reviewed exercises because they require pre-made that 1] some students simply copy and 2] people take your points away even though you said the exact same thing, but simply with other words.

创建者 Joey V

Feb 13, 2017

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

创建者 Alexander R A

Feb 08, 2017

Excellent class. Well laid out and very practical.

创建者 Pore J

Nov 07, 2016

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

创建者 Aabid A S

Jul 12, 2016