What is Price?

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来自 IE商学院 的课程
Marketing Mix Fundamentals
147 评分
IE商学院
147 评分
课程 3(共 5 门,Specialization Marketing Strategy
从本节课中
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

与讲师见面

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing
  • Fernando Cortiñas
    Fernando Cortiñas
    Professor
    Marketing