Chevron Left
返回到 Digital Media and Marketing Strategies

学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的评价和反馈

4.3
1,136 个评分
206 个审阅

课程概述

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

热门审阅

VC

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

CU

Jan 22, 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

筛选依据:

1 - Digital Media and Marketing Strategies 的 25 个评论(共 199 个)

创建者 Pavan K T

Apr 29, 2018

This course was not interesting and not many examples or scenarios

创建者 Seif E T A

Feb 25, 2018

Needs to have a new instructor

创建者 René W

Jul 18, 2017

-content out of date,

-lecturing style inadequate and below peer level

-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.

-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.

... to my understanding a complete waste of time.

创建者 Iva K

Jun 08, 2016

Disappointed with lectures

-structured data rather than real life examples

-professor is speaking monotonously, without passion

-no visualisation on the discussed topic

创建者 Rainer B S

Mar 30, 2016

Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.

Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.

创建者 Arjun S

Jun 18, 2019

Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.

创建者 yingrui h

Jun 03, 2019

structural and clear

创建者 Faiza T

May 29, 2019

Thank you for this precious course

创建者 sandeep v

May 28, 2019

Fantastic instructor and an extremely well structured course...

创建者 Phoebe A M

May 21, 2019

I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro

创建者 Bénédicte M

May 20, 2019

Really interesting!

创建者 Jeewon S

May 16, 2019

It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.

创建者 Muhammad A R

May 07, 2019

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

创建者 Hevlin C d A C

Apr 25, 2019

Great course, Provides some helpful insights if you want to start a carreer in Digital Marketing

创建者 Sharlene V

Apr 16, 2019

I loved this course - what an interesting and innovative subject.

创建者 Tinashe D

Apr 11, 2019

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!

创建者 Рацеева С С

Apr 08, 2019

Great course. Thanks , Mike !

创建者 Gabriel N O

Apr 03, 2019

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

创建者 Mikhail S

Mar 28, 2019

very useful

创建者 Tal v D

Mar 19, 2019

I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.

创建者 Omar S O G

Mar 17, 2019

I highly recommend it!

Omar

创建者 Mario H U B

Mar 05, 2019

excellent, great course!

创建者 UTKARSH M

Mar 04, 2019

Good course

创建者 MOHAMED M H S

Mar 03, 2019

great course

创建者 Adriana R

Feb 28, 2019

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.