Nov 23, 2018
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
Mar 15, 2020
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
创建者 Christina U•
Jan 22, 2019
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
Oct 18, 2019
This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!
创建者 Janarthanan B•
Sep 22, 2015
I am not very happy with this course. It lacks depth. Reading the text book gives more understanding. The videos are just verbatim repetition of what is there in the book. The concepts are not explained well. No examples and no case studies. And further there are errors in quizzes. The first course in this specialization was really good... course 2 and 3 were also very informative. But 4 and 5 are not up to the mark and not meeting the high expectations set by the previous courses.
创建者 René W•
Jul 18, 2017
-content out of date,
-lecturing style inadequate and below peer level
-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.
-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.
... to my understanding a complete waste of time.
创建者 Rainer B S•
Mar 30, 2016
Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.
Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.
创建者 Iva K•
Jun 08, 2016
Disappointed with lectures
-structured data rather than real life examples
-professor is speaking monotonously, without passion
-no visualisation on the discussed topic
创建者 Pavan K T•
Apr 29, 2018
This course was not interesting and not many examples or scenarios
创建者 Seif E T A•
Feb 25, 2018
Needs to have a new instructor
创建者 Marcos M•
Feb 13, 2017
The content is very good. It explores the basics of the campaign planning and the essential topics any digital marketer need to know. Just few improvements must be done in the very first course like not split in so many short videos. It just take time from the audience going again and again in the introductory part with the university logo and music. The material also in the beggining was too much fractioned. Please gather all in one sinple PDF file. The videos in the beggining the teacher was looking "on my shoulder" or something behind us. No eye contact. It must be also corrected. These are details but overall course is very good!
创建者 Bo L•
Oct 07, 2019
professor is very knowledgeable and have really good insight on current digital marketing strategies. He helped me understand greatly on understanding the underlining principals of the strategies, and not stuck with the current technology. In a way, understanding how digital marketing works, independent of the current digital platforms and channels, it makes the marketing strategies timeless.
创建者 Tinashe D•
Apr 11, 2019
I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!
创建者 alfonso b•
Sep 30, 2019
Excellent course, possibly one of the best in the Digital Specialization Programme. Very specific, a lot of material in each sessions. Prof. Yao, makes possible that every lecture he delivers must have a lot of debriefing just as a consequence of the amount of information he delivers.
Readings are well selected and very much updated than those in others courses of this specialization.
创建者 Emily G•
Feb 14, 2019
I found this course hugely beneficial. I loved the content and the focus on the strategy behind digital marketing is a great fit for my role as a Global Marketing Analyst within a global technology company. I thought the lectures were very interesting and although difficult, I gained a lot from the peer review assessments.
创建者 Sumair N B•
Aug 01, 2019
Professor Mike Yao has really designed this course very well. He has covered and explained the details of strategies relating digital and social media marketing very effectively. The course has really developed enhanced my understanding of strategy related skills in the digital marketing space. Thank you! Mr. Yao.
创建者 Andrea A•
Dec 20, 2018
This was the most interesting and useful course in the specialisation. The teacher's explanations are clear and to the point and the interviews and insights have been really eye opening for my everyday job. I will definitely be coming back to review the lessons after the course is finished.
创建者 Shruti B•
Oct 05, 2018
Very honestly, initially it took me awhile to focus on the course because of the online learning environment. But gradually, Prof. Mike Yao's simple yet effective teaching technique got me involved, opened up many doors to the digital world. This is just the beginning I'm sure...
创建者 Bobo C•
Apr 17, 2016
Although the lecturer is just reading the textbook in the video, the textbook which the lecturer recommended to read in the beginning is really powerful. It provides all the tactics and practical methods to work in digital marketing field. I still deeply appreciate.
创建者 Andile N•
Oct 17, 2019
Very good course. I liked the detail and structure. Very informative as well. The only improvement I would make is to join the lecture videos together like Marketing in an Analog World (e.g. Lecture 1 & 2). Too many separate videos can be annoying for the students.
创建者 Suraj N•
Jan 05, 2020
Extremely good course. Mr. Yao teaches the basics as well as the intricate details of digital media and marketing along with the most important KPIs and makes you realize one of the fundamentals of marketing....what message do you want to convey and to whom?
创建者 Shashank J•
Aug 06, 2019
This is an excellent course for both beginners and the veterans. As a practicing marketing professional, this helped me revisit my learning, understand other ways to target and plan my Digital Marketing plans, and know the importance of some tools and KPIs.
创建者 Tal v D•
Mar 19, 2019
I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.
创建者 Julia W•
Mar 25, 2020
The best course I have taken on Coursera by now. The instructor explained very clearly and specifically. He provided only the information he needed in an accessible form. It is a mine of the most necessary knowledge for every digital marketer.
创建者 ROBERT C M•
Aug 31, 2019
I have really enjoyed how professor Mike Yao has presented the information. I never realized of intricate social media was. If I ever get a chance to put a social media/digital media at least I will have a basic understanding before beginning.
创建者 Hesham S•
Sep 29, 2019
This one was way better than digital media and marketing principles course, course videos and materials was interesting and engaging
assignments was a bit challenging but helped me acquiring new skills and knowledge in digital strategies
创建者 MIAWAWANA G F•
Oct 21, 2018
Très pertinent ce mooc,surtout bien actualisé. pour ceux veullent mettre à jour le connaissance et et ce performer dans domaine du marketing et stratégie digitale , je vous recommande fortement ce mooc.
trop cool !!!!!!!!!!!