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学生对 艾莫利大学 提供的 Marketing Channel Benefits 的评价和反馈

23 个评分
3 条评论


This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options....

1 - Marketing Channel Benefits 的 3 个评论(共 3 个)


Sep 14, 2021


创建者 Vineet S

Jun 27, 2021


创建者 michael n

Oct 29, 2021

This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.